What is category exclusivity?

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Official product status.

Blog, email, radio, mobile applications, and so on.

Mailings to ticket holders.

Logo, trademark.

What is Couponing?

Blog, email, radio, mobile applications, and so on.

Rights and benefits for sponsor.

Tickets, rosters, programs, other print materials.

Radio, television, live streaming, rights tees.

What is Digital or electronic ?

Blog, email, radio, mobile applications, and so on.

Mailings to ticket holders.

Offsets the cost for events.

Field promotion, scoreboard.

What is Direct Marketing and database?

Mailings to ticket holders.

Media, marketing.

Rosters, pocket schedules, and so on.

Banners, billboards, concourse, endzone, and so on.

What is Media?

Media, marketing.

Radio, television, live streaming, rights tees.

Authentic jersey, ball, bobblehead, and so on.

Autographs, exhibits, halftime shows.

What is the first step towards developing an activation plan?

Develop ideas.

Implement the sponsorship activation plan.

Define quanitifiable objectives and measurement methods.

Measure the results of the plan.

What is the second step towards developing an activation plan?

Test ideas with the target audience.

Measure the results of the plan.

Develop ideas.

Implement the sponsorship activation plan.

What is the third step towards developing an activation plan?

Measure the results of the plan.

Test ideas with the target audience.

Implement the sponsorship activation plan.

Define quanitifiable objectives and measurement methods.

What is the fourth step towards developing an activation plan?

Implement the sponsorship activation plan.

Test ideas with the target audience.

Develop ideas.

Define quanitifiable objectives and measurement methods.

What is the fifth step towards developing an activation plan?

Implement the sponsorship activation plan.

Measure the results of the plan.

Develop ideas.

Define quanitifiable objectives and measurement methods.

What is the main reason for Corporate Social Responsibility?

Sport teams represent there host cities, and a reciprocal relationship develops whereby team success is often contingent on fan attachment and loyalty.

The principle behind the idea of social responsibility is that those with power should help those in need.

Fans and the media have greater expectations for sports teams to be transparent than most other industries.

Sports leagues are more dependent on the cooperation of a large range of stakeholders, such as the media, teams, fans, leagues, sponsors, athletes, and so on.

Building a positive public image is one of the reasons corporations give away money.

True

False

Increasing revenues is one of the reasons corporations give away money.

True

False

Winning a championship is one of the reasons corporations give away money.

True

False

Supporting certain causes and events is one of the reasons corporations give away money.

True

False

Fundraising is also called...

Development

Profit

Sale

Segment

Fundraising is used more predominantly in some segments of the sport industry than others.

True

False

Fundraising generates essential income for nonprofit organizations, but it also measures the degree to which the purpose of an organization is affirmed.

True

False

A blank helps to foster respect and trust in the public and build donors' confidence in the organizations they support.

Activation Plan

Trademark

Donor's Bill of Rights

Database

What are the five fundraising principles?

Honesty, Respect, Loyalty, Integrity, Empathy

Honesty, Respect, Transparency, Integrity, Empathy

Honesty, Respect, Transparency, Integrity, Bravery

Honesty, Respect, Transparency, Lying, Empathy

What is the definition for the fundraising principle honesty?

Fundraisers shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled.

Fundraisers shall at all times act with respect for the digniity of their profession and their organization and with respect for the dignity of donors and beneficiaries.

Fundraisers stimulate clear reports about the work they do, the way that donations are managed and disbursed, and costs and expenses, in an accurate and comprehensible manner.

Fundraisers will act openly and with regard to their responsibility for public trust. They shall disclose all actual or potential conflicts of interest and avoid any appearances of personal or professional misconduct.

What is the definition for the fundraising principle integrity?

Fundraisers stimulate clear reports about the work they do, the way that donations are managed and disbursed, and costs and expenses, in an accurate and comprehensible manner.

Fundraisers shall at all times act with respect for the digniity of their profession and their organization and with respect for the dignity of donors and beneficiaries.

Fundraisers shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled.

What is the definition for the fundraising principle empathy?

Fundraisers will work in a way that promotes their purpose and encourage others to use the same professional standards and engagement. They shall value individual privacy, freedom of choice, and diversity in all forms.

Fundraisers shall at all times act with respect for the digniity of their profession and their organization and with respect for the dignity of donors and beneficiaries.

Fundraisers shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled.

What is the definition for the fundraising principle transparency?

Fundraisers stimulate clear reports about the work they do, the way that donations are managed and disbursed, and costs and expenses, in an accurate and comprehensible manner.

Fundraisers shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled.

Fundraisers shall at all times act with respect for the digniity of their profession and their organization and with respect for the dignity of donors and beneficiaries.

What is the definition for the fundraising principle respect?

Fundraisers stimulate clear reports about the work they do, the way that donations are managed and disbursed, and costs and expenses, in an accurate and comprehensible manner.

Fundraisers shall at all times act with respect for the digniity of their profession and their organization and with respect for the dignity of donors and beneficiaries.

shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled.

What are the four types of funds?

Restricted funds, Unrestricted funds, Solicited designation, Unsolicited designation

Restricted funds, Unrestricted funds, Solicited designation, Solicited designation

Restricted funds, Unrestricted funds, Unsolicited designation, Unsolicited designation

Restricted funds, Unrestricted funds, Unsolicited designation, Solicited designation

What is the definition of a restricted fund?

Donation that occurs when a nonprofit organization has asked an individual or corporation to donate for a particular cause.

Funds set aside for a particular purpose normally because the donor has requested the funds be used for this purpose.

Donation that occurs when an individual or organization approaches a nonprofit without having been solicited by the charity.

Funds used by a nonprofit organization for any purpose they deem necessary, often toward normal operating costs.

What is the definition of a unsolicited designation?

Donation that occurs when a nonprofit organization has asked an individual or corporation to donate for a particular cause.

Funds set aside for a particular purpose normally because the donor has requested the funds be used for this purpose.

Donation that occurs when an individual or organization approaches a nonprofit without having been solicited by the charity.

Funds used by a nonprofit organization for any purpose they deem necessary, often toward normal operating costs.

What is the definition of an unrestricted fund?

Donation that occurs when a nonprofit organization has asked an individual or corporation to donate for a particular cause.

Funds set aside for a particular purpose normally because the donor has requested the funds be used for this purpose.

Donation that occurs when an individual or organization approaches a nonprofit without having been solicited by the charity.

Funds used by a nonprofit organization for any purpose they deem necessary, often toward normal operating costs.

What is the definition of a solicited designation?

Donation that occurs when a nonprofit organization has asked an individual or corporation to donate for a particular cause.

Funds set aside for a particular purpose normally because the donor has requested the funds be used for this purpose.

Donation that occurs when an individual or organization approaches a nonprofit without having been solicited by the charity.

Funds used by a nonprofit organization for any purpose they deem necessary, often toward normal operating costs.

An annual giving program uses the greatest variety of fundraising techniques to introduce the programs, services, and needs of an organization to the widest audience possible.

True

False

The three stages to a capital campaign are...

Planning stage, fundraising stage, follow-up stage

Planning stage, implementation stage, follow-up stage

Booking stage, implementation stage, follow-up stage

Planning stage, implementation stage, review stage

An A-thon event is a good way to do what...

Raise money

Make new friends

Win the next marathon

Create a capital campaign

Donor prospecting - identification of individuals who are capable of making a gift to the organization is included in what step of the Pro Method?

Step 1: PROspect for new qualified donors

Step 2: PRObe for information and PROvide solutions

Step 3: PROvide solutions

Step 4: PROpose an offer

Cultivation is included in what step of the Pro Method?

Step 1: PROspect for new qualified donors

Step 2: PRObe for information and PROvide solutions

Step 3: PROvide solutions

Step 4: PROpose an offer

Grant writing is a form of...

Fundraising that is undertaken by many nonprofit sport organizations.

Money to an organization or individual that is normally tied to a specific activity.

Agency that receives the funding request.

Organization designated to recieve the funds from the grantor.

What is a grant?

The organization or agency that receives the funding request and consequently decides whether to fund or reject the request.

An award of money to an organization or individual that is normally tied to a specific activity.

The individual or organization designated to receive the funds from the grantor.

None of the above.

What is a grantor?

The organization or agency that receives the funding request and consequently decides whether to fund or reject the request.

An award of money to an organization or individual that is normally tied to a specific activity.

The individual or organization designated to receive the funds from the grantor.

None of the above.

What is a grantee?

The organization or agency that receives the funding request and consequently decides whether to fund or reject the request.

An award of money to an organization or individual that is normally tied to a specific activity.

The individual or organization designated to receive the funds from the grantor.

None of the above.

What are the six main grant types?

Capital award, Novice Grant, Endowment Grant, Operating or General Purpose Grant, Project or Program Grant, Start-Up Award or Seed Grant

Capital award, Challenge Grant, Endowment Grant, Operating or General Purpose Grant, Project or Program Grant, Start-Up Award or Seed Grant

Capital award, Novice Grant, Endowment Grant, Operating or General Purpose Grant, Project or Program Grant, Start-Up Award or Grant

Capital award, Challenge Grant, Grant, Operating or General Purpose Grant, Project or Program Grant, Start-Up Award or Seed Grant

What is a Capital Award Grant?

Funds that are matched by either the applicant or another source.

Describes funds that help or build or remodel a facility or equipment.

Funds donated to an organization with no expectation that the funds will be used for any specific purpose.

Funds given to an individual or organization to help begin the process for an initiative.

What is a Endowment Grant?

Funds that are awarded to achieve specific outcomes within a specified time frame.

An investment whereby some of the annual income is used for a specific purpose.

Funds donated to an organization with no expectation that the funds will be used for any specific purpose.

What is a Operating or General Purpose Grant?

Describes funds that help or build or remodel a facility or equipment.

An investment whereby some of the annual income is used for a specific purpose.

Funds donated to an organization with no expectation that the funds will be used for any specific purpose.

Funds given to an individual or organization to help begin the process for an initiative.

What is a Challenge Grant?

Funds that are matched by either the applicant or another source.

An investment whereby some of the annual income is used for a specific purpose.

Funds given to an individual or organization to help begin the process for an initiative.

Funds donated to an organization with no expectation that the funds will be used for any specific purpose.

What is a Project or Program Grant?

Funds that are awarded to achieve specific outcomes within a specified time frame.

An investment whereby some of the annual income is used for a specific purpose.

Funds given to an individual or organization to help begin the process for an initiative.

Funds that are matched by either the applicant or another source.

What is a Start-Up Award or Seed Grant?

Describes funds that help or build or remodel a facility or equipment.

Funds that are matched by either the applicant or another source.

Funds given to an individual or organization to help begin the process for an initiative.

Funds donated to an organization with no expectation that the funds will be used for any specific purpose.

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