Subject: Green or green washed?

Do you provide concrete evidence or documentation to support the sustainability claims made by your company?

Do you use recognized and independently assessed logos or labels for your sustainability claims, ensuring that they meet standards?

Do you use clear and specific language in your sustainability messaging, avoiding vague terms that could potentially mislead consumers about your environmental efforts?

Do you selectively highlight minor environmental benefits of your product while ignoring larger negative environmental impacts?

When making comparative environmental claims (e.g., "better for the environment"), do you fail to provide information about the method of comparison?

Do you use complex or technical language in your environmental claims that may confuse or mislead the average consumer?

Do you claim that your product/service has improved its environmental impact over time without providing verifiable evidence?

Do you promote environmental statements that do not result from any actual feature of your product or business?

Do you make environmental claims about your entire product or business when they only concern a specific aspect of the product or an activity of your company?

Do you ensure that the documentation supporting your claim is updated?