Tutorial Week 3
Brand Equity Insight Quiz
Test your knowledge on brand equity and its impact in the marketing world. This quiz will challenge you with a series of thought-provoking questions about branding concepts and their significance.
Key Features:
- 10 Multiple choice questions
- Learn about brand essence, personality, and equity
- Understand the importance of brand image
It involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base. This statement describes:
Brand image
Brand extension
Brand expansion
Brand Equity
How can a brand creates brand equity?
By creating memorable product
By gibing donations
By giving promotion
By appointing spokesperson
This statement is TRUE or FALSE? Brand equity refers to the value a company gains from its name recognition when compared to a generic equivalent.
TRUE
FALSE
This statement is TRUE or FALSE? Brand essence refers to a consumer's interpretation of your company and its products and services.
TRUE
FALSE
Why is brand image important?
To increase sale
To establish strong relationship between the brand and its consumers
To increase consumers' confidence towards the brand
All of the above
This picture represent:
Brand personality
Brand essence
Brand loyalty
Brand identity
It refers to a set of human characteristics that are attributed to a brand name.
Brand equity
Brand personality
Brand essence
Brand identity
This statement is TRUE or FALSE? Brand personality is expressed through its communication style and tone of voice
TRUE
FALSE
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