TRUE or FALSE

Name

1. Unique Selling Proposition is the factor presented by a seller as the reason that one product or service is different from and better than that of the competition.

2. Innovation is the introduction of something new in your product or service.

3. Concept development is a critical phase in the development of a product. In this stage, the needs of the target market are identified, and competitive products are reviewed before the product specifications are defined.

4. Identify customer’s desires. It is not important for you to understand and find out what drives and motivates your customers to buy your product or service

5. Finding Value is a believable collection of the most persuasive reasons why people should notice you and take the action you are asking for.