TRUE or FALSE
Test Your Marketing Knowledge
Do you think you understand the essentials of marketing? Take this quiz to challenge your knowledge about key marketing concepts such as Unique Selling Propositions, innovation, and customer motivation.
Evaluate your understanding and see how well you can identify important marketing strategies:
- Unique Selling Proposition
- Innovation in products
- Understanding customer desires
1. Unique Selling Proposition is the factor presented by a seller as the reason that one product or service is different from and better than that of the competition.
TRUE
FALSE
2. Innovation is the introduction of something new in your product or service.
TRUE
FALSE
3. Concept development is a critical phase in the development of a product. In this stage, the needs of the target market are identified, and competitive products are reviewed before the product specifications are defined.
TRUE
FALSE
4. Identify customer’s desires. It is not important for you to understand and find out what drives and motivates your customers to buy your product or service
TRUE
FALSE
5. Finding Value is a believable collection of the most persuasive reasons why people should notice you and take the action you are asking for.
TRUE
FALSE
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