AppsFlyer Quiz
Test Your AppsFlyer Knowledge!
Welcome to the AppsFlyer Quiz! Test your understanding of mobile attribution and analytics with this engaging quiz.
Whether you're a marketer or simply interested in analytics, this quiz covers essential concepts:
- Lookback Windows
- User Attribution
- Session Calculation
What is a Lookback Window?
The Attribution Window that was set on the ads platform to collect results
The Number of Days it takes the platform to attribute your install
Period of time (after an ad is clicked or viewed) within which an install can be attributed
If I click a fb ad, then I click a google ad, then install the app --> how many installs - how many installs are reported in the ad network?
2
1
If I click a fb ad, then I click a google ad, then install the app --> how many installs - how many installs are reported in the appsflyer?
2
1
Is it more preferable to set the lookback window the same for each platform or should it be more beneficial to the campaign to set alternate lookback windows for full attribution?
Yes
No
Depends on Campaign Objective
View through takes higher priority than click through?
True
False
If a user on iOS installs an app but chooses option of “Ask App Not to Track”, are we able to see install result on AppsFlyer?
No due to new data privacy policy
Yes as its a first touchpoint tracking and can be seen in ads reporting
Yes but it will be attributed to Organic
What is counted as a loyal user?
Opens App more than 10 Times
Opens App more than 3 Times
Uses App for More than 1 Hour
Uses App for More than 5 Hours
How is Sessions Calculated in Appsflyer Dashboard
How many people open the app?
How many people see the app in AppStore
How many people see the ads
How is MAU Counted?
How many users have opened the app in the past 31 days
How many users have opened the app before
How many times 1 user opens the app
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