Digital Marketing Quiz
Test Your Digital Marketing Knowledge
Are you ready to challenge yourself with our Digital Marketing Quiz? This quiz will test your understanding of essential digital marketing concepts, actionable strategies, and key performance indicators. Perfect for both beginners and seasoned marketers looking to refresh their knowledge.
- 9 engaging multiple-choice questions
- Assess your knowledge of owned media, market share, CPM, and more!
- Challenge your friends and colleagues!
First off — Some examples of "Owned media" are?
Website, email, catalog
Banners, display, search ads
Outposts, influencer engagement
How do you translate a market share business objective into a digital objective?
Reach
CTR
CPA
What is CPM?
Cost per Click
Cost per Thousand
Cost per Action
What is Impression Share (IS%)?
The number of clicks you get out of a campaign
The number of impressions you get in a search campaign versus all available impressions
The total number of impressions a display campaign achives
What are some elements that Google looks for in order to rank your ad higher?
How clickable an ad might be, bid, relevance
How many competitors are bidding on the same KW, how many link refferences you have
If you are using dynamic search ads, if you use ad extensions
On Facebook, what would be the KPI we'd need to optimize for in order to get the users to subscribe to our newsletter?
Facebook does not have such an option
Cost per view
Website clicks
Website conversions
In programmatic, do we have the possibility of involving data into our targeting?
No, that's for IO buyings
Yes, that is the speciffic of programmatic
What factors dictate whether an AdWords ad appears in the top position?
Quality Score
Total Ad Spend
Quality Score and CPC bid
Pay per Click
In Google Analytics, which of the following metrics would most strongly suggest a poorly performing landing page
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate > 90%
None of the answers
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