Digital and Social Media Workshop Pre-Quiz
Digital and Social Media Quiz
Test your knowledge in the dynamic world of Digital and Social Media with this engaging quiz! Whether you're a beginner or an enthusiast, this quiz is designed to assess your understanding of key concepts and best practices.
You'll answer questions on topics like Search Engine Optimization (SEO), Engagement Metrics, and Social Media Platforms. Get ready to challenge yourself!
- 12 thought-provoking questions
- Multiple choice format
- Great for personal assessment
What defines the term impressions with respect to Digital & Social Media?
The no. Of times your ad/content is served / displayed
The number of times your content has been viewed
The number of times your content has been clicked upon
None of the above
Search Engine Optimization or SEO for short is important because:
It lends greater visibility and searchability
Builds trust & credibility
Organic search is most often the primary source of Website traffic
All of the above
Which of the following platforms is ideal for professional networking?
Facebook
Twitter
LinkedIn
Snapchat
____________ is the measurement of the percentage of your site's visitors who see only one page of your site and then leave.
Bounce rate
Conversation rate
Engagement rate
Reach rate
€˜Engagement’ is the term used to measure the no. Of likes, no. Of shares, no. Of comments and the no. Of page followers in Social Media Marketing
True
False
Social Media platforms like Facebook & Instagram, allow you to set up a business page that is separate from one’s personal profile.
True
False
The symbol "#" or hashtags is used to____________
Group topics and easily find conversation threads using Twitter search
Retweet
Send a Direct Message
Used as a URL shortener
While setting up a Search Engine Marketing campaign, if you choose a model where you pay only when a user clicks on your ad, it is called as__________
Pay Per Click (PPC)
Click Through Rate (CTR)
Cost per Thousand Impressions (CPM)
Cost per Action (CPA)
Facebook allows you to promote your post in order to be viewed by maximum number of targeted users, by allocation of a certain budget, completely as per your discretion.
True
False
Search Engine Marketing or SEM refers to the following:
Process of driving website traffic by purchasing ads on Search Engine Results Pages (SERPs)
Is different from display ads, which use third-party websites rather than search engines as ad delivery platforms
Google AdWords is the SEM platform offered by Google, the leading search engine
All of the above
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