Match the research situation with a research method

Background. You’ve gone through the analytics and figured out, that the core audience of Pandadoc is companies from 2 to 200 employees. Meanwhile, you’ve heard from a marketing team, that DocuSign has the opposite breakdown and focuses on larger companies.

Research question. You want to understand the pain points of users who work in big companies.

Which method would you go with?

Usability testing

Interview

Background. Your team is about to launch a mobile app that allows to sign and send documents from their mobile devices.

Research goal. You need to ensure that it is easy to use and intuitive.

Which method would you go with?

Survey

Usability testing

Background. You’ve noticed 2 popular but controversial posts in UserVoice: some users want the PandaDoc pricing tables to have Excel-like formulas, the others need to have Google Sheets tables fully embedded in the doc. But you only have resources for one feature.

Research goal. You need to figure out which feature to implement.

Which method would you go with?

Survey

Interview

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