Quarterly Quiz Q2 2018 - MMS EMEA ES, IT, FR, UK, DE, NL Sales | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

Which of the following describe the eligibility of ACO?

The campaign has to be run in CRO model for at least 7 days with 3+ sales per day

The campaign needs to have 3+ sales per day on average for the last 90 days

Cross-device is deployed for the advertiser

The client is live on DPA

What is the requirement when you set the target value for ACO?

The target value should be set in the range of ±20% what the CPO has been over the last 7 days

The target value should be set in the range of ±5% what the CPO has been over the last 7 days

The target value should be set in the range of ±20% what the CPO has been over the last 30 days

The target value should be set in the range of ±5% what the CPO has been over the last 30 days

A client is interested in testing ARO and wants to know more: How do we make sure to optimize towards the given target if the campaign is running with an AO model?

We set a minimum CPC in Management Center, and the engine will not go below it

We set a maximum CPC in Management Center, and the engine will not go above it

There is no minimum or maximum CPC required. We set the target and the engine will flex CPCs dynamically in order to meet it

We set a minimum or maximum target in Management Center and the engine will optimize towards it

Which of the following accounts are NOT eligible for ARO?

The client that has uncapped budget and is live on DPA

The client that has capped budget and is live on DPA

The client that has capped budget on a campaign that does not have stop & go

The client that wants to change the target frequently, e.g. 2x a week

With AO, do we still need CPCs per category?

Yes, they are still needed to meet the client’s different targets per category

No, optimization is done at advertiser level only

No, optimization is done at campaign level only

Yes, they are still needed to align with the client’s different margin objectives per category

Your client is concerned about losing control by activating AO. How could you respond? (Multiple correct answers)

AO allows for more accurate bidding management

AO allows the client to take advantage of engine improvements

The client will still be able to manually set CPCs

Criteo commits to reaching edited targets

Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)

Using the same budget for CAM and CDR is recommended as it would not impact performance

Using the same budget for CAM and CDR is recommended as they are a part of the same campaign

Using the same budget will hurt all campaigns sharing that same budget

CAM has its own marketing objectives, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting

What are the current eligibility criteria for CAM campaigns? (Multiple correct answers)

All advertisers using OneTag are eligible

Advertisers must be able to upload CRM files with hashed or plain email addresses or Device IDs via the onboarding platform

Audiences must contain at least 100 emails to uphold privacy standards

Emails need to be hashed as the platform cannot support plain emails

What is important to do as a first step when you pitch CAM to your client?

Understand what budget your client currently dedicates to re-engagement

Provide use cases that outline how CAM works and what we can achieve for your client

Understand your client’s business priorities and re-engagement strategy

Present the different use cases that we have identified for CAM to discuss the best fit for your client

Your client wants to target premium loyalty program members with exclusive offers based on their last purchase date. What audience segmentations make the most sense?

Loyalty program members

Customer value (i.e. Top buyers)

Premium in-store shoppers

Loyal customers who never purchased online

As a general guideline, what kind of KPI should be followed for short-term CAM campaigns (e.g. Seasonal campaigns that are on for less than a month)?

Budget or traffic KPIs are the most appropriate

Performance-based KPIs are the most appropriate

Ideally a CPO target but it needs to be higher than for the retargeting campaign

Ideally a CPO target but it needs to be lower than for the retargeting campaign

Which of the following is TRUE about attribution and CCA campaigns? (Multiple correct answers)

For acquisition last click is not the best because most of the users brought by acquisition campaigns click in another channel before buying

Clients looking at last click attribution values might see lower performance

If in one day a user first clicks on a CCA ad and then on a display retargeting ad and makes a purchase in that session, this sale will be attributed to the CCA campaign in Management Center

Clients looking at first click attribution values might see lower performance

Your client is concerned that Criteo captures and shares individual user data such as personal identifiable information. How could you respond? (multiple correct answers)

Criteo does not capture or share any personal, sensitive information.

Criteo captures anonymously aggregated data from advertisers & publishers.

Criteo only collects information regarding which product categories a website visitor views

Criteo only shares personal, sensitive data with the client’s permission.

Quarterly Quiz Q2 2018 - MMS EMEA ES, IT, FR, UK, DE, NL Sales

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