Quarterly Quiz Q3 2017 - AMS MMS Gold | Take the Quiz

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GOOD LUCK!! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one correct answer.
Each correct answer will be awarded one point.
You have to click on 'NEXT' after each section to move on to the next page.
You will not be able to go back to the previous page once you click on 'NEXT'.
You have to complete the quiz to have your results captured. If you stop in between, your results may not be accounted for.

GOOD LUCK!! :)

With AO, is it possible to have different COS or CPO targets per category?

Yes, it is recommended to optimize performance

Yes, it is possible in certain cases, you should contact your local AX for recommendation

No, AO can only be set at campaign level

No, AO can only be set at advertiser level

What are the benefits of AO? (Multiple correct answers)

More convenient campaign management: no need to adapt CPCs manually

Estimated +5% Rext uplift at same performance target

Increase around +15% of high margin products displayed in banners

No missed opportunity: CPC management will immediately react to all engine improvements

Which of the following statements are TRUE about minimum CPCs and AO campaigns? (Multiple correct answers)

You have to set a minimum CPC for AO campaigns and the engine will not go lower than this minimum CPC set for the campaign.

There is no minimum CPC for AO campaigns. The engine will flex CPC bids to reach the agreed target COS/CPO.

There is no minimum CPC for AO campaigns but a minimum CPC set in TOP can still remain effective for another campaign of the same client that is not AO.

You have to set a minimum CPC for AO campaigns. At the same time you can have different minimum CPCs for other campaigns of the same client that are not AO.

Which of the following describes the eligibility for ACO? (Multiple correct answers)

The campaign has to be run in CRO model for at least 7 days.

The campaign needs to have 3 or more sales per day on average in the last 30 days.

Cross-device is deployed for the advertiser

The client is live on DPA

What is the requirement when you set the target value for ACO?

The target value should be set in the range of ±20% in the last 7 days

The target value should be set in the rage of ±5% in the last 7 days

The target value should be set in the range of ±20% in the last 30 days

The target value should be set in the range of ±5% in the last 30 days

What is the main objective of Criteo Audience Match campaigns?

Improve lower funnel campaign performance

Drive new sales and get incremental budgets by targeting new audiences

Answer advertisers requests to use their CRM data

Improve mid funnel campaign performance

Which of the following are possible use cases for Criteo Audience Match? (Multiple correct answers)

Re-engagement (e.g. Of inactive or seasonal buyers)

Cross-selling of complementary products

Re-equipment (e.g. Shoppers who bought a product and are likely to buy again)

Up-sell (e.g. Promote bundle offers)

What are the main benefits for advertisers to update to the new feed format? (Multiple correct answers)

By allowing advertisers to pass us multiple images per product, the Criteo Performance Product Feed unlocks new creative possibilities that Criteo is working on

The Criteo Performance Product Feed is the only one that is "search" ready, and will be mandatory to roll out Criteo Predictive Search

The Criteo Performance Product Feed will boost our recommendation engine's capability to detect users' intents and tastes through unified product categories and brands

Select the right definition of GTIN and MPIN (2 correct answers)

GTIN is a globally unique product identifier

GTIN is Google's unique product identifier

MPN is a universal product identifier in the global marketplace

MPN is a number that uniquely identifies the product to its manufacturer

Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)

The brand data is required for Criteo Sponsored Products

The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding.

It is not required or recommended to

The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again.

In the DPA report in Management Center, what is the Total Cost column?

The money Criteo pays to Facebook for impressions

The amount of money the client pays Criteo for clicks on DPA

The Criteo margin

The money Criteo pays to Facebook for impressions + the Criteo margin.

A client tracks more sales with Facebook Direct than on Facebook through Criteo. What could the reasons be? (multiple correct answers)

Facebook’s default attribution model is different: 28 days post click + 24 hrs post view

Facebook also attributes cross device sales

Facebook sales are not de-duplicated across marketing channels

Criteo tracks the exact same number of sales but due to the technical integration they show up delayed in our report

How does the recommendation work on DPA?

We do a user-level recommendation exactly as for the rest of our inventory

We do a user-level recommendation as for the rest of our inventory but it is done in advance instead of in real time.

Unlike the rest of our inventory, recommendation is done at audience level

Unlike the rest of our inventory, recommendation is done at audience level and in advance instead of in real time

Which of the following elements could you use to pitch Facebook Dynamic Ads through Criteo against Facebook Direct? (Multiple correct answers)

Maximum reach beyond the Facebook and Instagram ecosystem

Product recommendations: Criteo drives on average 28% of sales from products not previously viewed on-site

Kinetic Design: best brand experiences with dynamically created ads using Active Elements

Control and transparency – full control over CPC and real-time insight into performance

Which of the following is NOT a key differentiator for Criteo Predictive Search?

End-to-end solution: Predictive Search encompasses all aspects of a Shopping program, all working together seamlessly to drive results to you.

CPC performance pricing model: Criteo’s CPC business model aligns with your performance goals.

Predictive Bidding: Predictive Search sets the most accurate, sophisticated bids that represent products, users, device, and user intent as represented by search queries

Advanced Remarketing: Predictive Search re-engages with users likely to make a purchase by valuing and bidding on users, based on user context such as on-site behavior.

On a weekly call with your client where you discuss their Dynamic Retargeting campaign, the client informs you that they’re planning on running a head-to-head against Google. What should you do first?

Say you’ll call them back, and quickly start mapping out your strategy.

Send a Criteo vs. Google matrix to list all the reasons why Criteo is a better retargeting partner than Google.

Nothing, the decision has already been made.

Gather information from the client on their reason(s) behind this decision so that you can determine the best approach.

True or False: Advertisers can’t access Facebook inventory through Google.

True, advertisers running only on Google have to set up a separate campaign in order to run ads on Facebook.

True, advertisers can’t access Facebook inventory through Google unless they pay an additional fee.

False, advertisers can access Facebook inventory through Google.

False, advertisers can access all inventory through Google

True or False: Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent and user fatigue in order to inform bidding.

False, Facebook does not evaluate purchase intent in order to inform bidding.

False, Facebook evaluates user fatigue in order to inform bidding.

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Quarterly Quiz Q3 2017 - AMS MMS Gold

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