My hotel has a Facebook account where we share at least one new post a week consistently.

We regularly boost content and use Facebook's targeting options to increase the reach of important messages, promotions, offers and other content.

We regularly check our Facebook messages, comments, reviews and visitor posts, and we address questions and concerns immediately.

We make use of or have explored all of Facebook's advertising features, including dark posts, retargeting, and website ads.

We have a Facebook Beacon and keep our place tips updated.

My hotel has an Instagram account where we share at least one new post a week consistently.

We share only high-quality photography and content to ensure our account is professional and polished.

We regularly check our messages, comments, and tagged photos, and we address questions and concerns immediately.

We use Instagram Ads to promote website clicks and bookings.

We use strategic hashtags and geotags to help potential guests discover our property on the platform.

We regram high-quality imagery from guests with proper attribution.

We make use of Instagram Stories.

We comment as the hotel on other accounts' content to grow our audience.

My hotel has a Twitter account and we are active on it daily.

We respond promptly to any @mentions.

We utilize hashtags (but no more than two at a time) to join and start conversations.

We regularly attach images, videos, and GIFs to our tweets, knowing that they’re 3 times more likely to be engaged.

We engage with followers by retweeting others' content and joining in on relevant conversations, like Twitter Chats hosted by travel accounts.

My hotel has a Pinterest account where we pin new content at least once a week.

We use search-friendly captions to ensure our property shows up when Pinners search the region and relevant amenities (e.g., wedding venue, golf, tennis, spa).

We repin helpful content relevant to the hotel, such as local attractions, nearby restaurants, or travel tips.

We use Promoted Pins to get even more views on our most successful content.

My hotel has a LinkedIn account where we share at least one new post a month consistently.

We use LinkedIn's Targeting to reach meeting planners and other B2B decision makers to promote our group offerings.

We post job openings to LinkedIn to find high-quality candidates in our area.

We have trained our sales team on LinkedIn best practices to increase their leads and/or explored Sales Navigator.

My hotel has a Snapchat account where we regularly share authentic photos and videos through Stories.

We use On-Demand Geo-Filters for special events, parties and groups.

We regularly update our profiles, changing cover photos, updating links, and making use of all profile features like Facebook's call-to-action button.

We have a uniform look and feel for all of our social channels so no matter where you discover us online, you get a consistent experience.

We have an editorial calendar that lays out planned content for all marketing—including our blog, eblasts and social media—in advance.

We are reactive and create content in response to trending topics, last-minute updates, and real-time events on property.

We have a mobile-first strategy and test our content on multiple devices.

We have analytics software that allows us to follow the customer journey and track website traffic and revenue from social media.

We have a person (or team) responsible for responding to guests' questions, comments, and concerns on social media in a timely manner (within 24 hours for non-urgent questions and much faster for immediate needs from guests on-site).

We have explored social-only promotions and / or giveaways.

We have signage around the property encouraging guests to connect with us on social media and to share images from their stay using branded hashtags.

We use a different phone number on social media in order to track phone revenue influenced by social media.

We have partnered with social media influencers to reach new audiences and increase brand awareness.

We regularly assess our progress and have specific metrics (both quantitative and qualitative) that we use to measure our social media performance.