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Test your digital marketing knowledge!

What’s the best channel to reach healthcare consumers?

Google

Facebook

Your website

All of the above

What are consumers really looking for on your website?

Find A Doctor

Bill Pay

Online Scheduling

All of the above

Which media assets are the most important?

Earned

Paid

Owned

All of the the above

How often should you publish a new blog post?

Once a month

Once a week

Every day

As often as you can do so consistently

For social cancer screening campaigns, using humorous content works best.

True

False

For Urology service line campaigns, who’s your ideal consumer?

Women

Men

Children

All of the above

Once you create your digital strategy, you must:

Follow it faithfully

Create a new one after testing

Use downstream data to continually refine

Stop poorly performing campaigns

When are you done with a campaign?

At launch

After you spend your click-through budget

When you replace it with a new one

When you can measure ROI with actual appointments or signups

What’s the best social metric?

Likes

Form completions

Click-Throughs to website/landing page

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