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Test your digital marketing knowledge!

What’s the best channel to reach healthcare consumers?
Google
Facebook
Your website
All of the above
What are consumers really looking for on your website?
Find A Doctor
Bill Pay
Online Scheduling
All of the above
Which media assets are the most important?
Earned
Paid
Owned
All of the the above
How often should you publish a new blog post?
Once a month
Once a week
Every day
As often as you can do so consistently
For social cancer screening campaigns, using humorous content works best.
True
False
For Urology service line campaigns, who’s your ideal consumer?
Women
Men
Children
All of the above
Once you create your digital strategy, you must:
Follow it faithfully
Create a new one after testing
Use downstream data to continually refine
Stop poorly performing campaigns
When are you done with a campaign?
At launch
After you spend your click-through budget
When you replace it with a new one
When you can measure ROI with actual appointments or signups
What’s the best social metric?
Likes
Shares
Form completions
Click-Throughs to website/landing page
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