Mastering Market Segmentation

Create an image of a marketing professional analyzing market data, with charts and graphs representing different consumer segments in a modern office setting.

Mastering Market Segmentation

Test your knowledge of marketing segmentation with this engaging quiz! Dive into the concepts of target markets, STP, and customer characteristics.

10 challenging questions
Focus on market segmentation strategies
Great for marketing enthusiasts!

10 Questions2 MinutesCreated by SegmentationGuru101

All your answers should be in CAPITAL letters.

Name:

What is the term with the definition : the division of target markets depending on their characteristics?

What is the meaning of STP of Marketing?

What is a group of customers who share similar set of needs and wants?

What are the two variables of segmentation?

What are the 3 behavioral segmentations?

Give 3 examples of geographic segmentation

Give 3 examples of psychographic characteristics?

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