Chapter 4 Quiz: Social Marketing
Chapter 4 Social Marketing Quiz
Test your knowledge on social marketing concepts with this comprehensive quiz. Whether you're a student, teacher, or marketing professional, this quiz will challenge your understanding of key principles and applications.
- 10 engaging questions
- Covers theories and practical applications
- Assess your knowledge and improve your skills!
Is social marketing an approach or theory?
Theory
Approach
Which is NOT one of the four P's in social marketing?
Preview
Product
Price
Place
What is a main difference between social marketing and commercial marketing?
Social marketing aims to influence and benefit target audience's ideas and behavior
Social marketing is for the environment and commercial is for the community
Social marketing is not for profit and commercial marketing is for profit
Commercial marketing is harder to do than social marketing
Identify some applications of social marketing (Check ALL that apply)
Smoking prevention in adoloscents
Finding the best mall to go to
Recruiting blood donors
Choosing the best college
Why can social marketing be very difficult? Pick the BEST answer
People must be willing to change
People aren't friendly
People want to make money
Observability are the results of the innovation observable and easily measurable
True
False
What social marketing is NOT (Check ALL that apply)
Influences behavior
Evaluation of programs
Fast process
A theory
Social marketing seeks to influence human behavior
True
False
Market segmentation is creating a personality for a product, program, or service.
True
False
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