Quiz 7
Television & Media Quiz
Test your knowledge of television and media with our engaging quiz! This quiz consists of 18 questions covering various aspects of public relations, media practices, and events. Whether you're a student, professional, or just a media enthusiast, this quiz is perfect for you!
- 18 well-crafted questions
- Multiple choice format
- Learn something new!
What kind of medium is television?
Active
Entertainig
Passive
Digital
B-roll refers to:
Anchor's use of soundbites
Sound to accompany a video footage
Video without narration
Arranging for selected items to 'appear' on shows or in films is a practice known as:
Segmentation
Product placement
Viral marketing
Planting
Convincing popular TV programs to write a cause into their plots is called:
Simulation
Issues placement
Plugging
In a televised public service announcement, the technique of a spokesperson or celebrity talking directly into the camera for 30 seconds is known as:
Talking head
Testimonial
Sound bite
A no-host bar means:
No bartenders
A guest serves his or her own drinks
Guests buy their own drinks
Drinks are served without food
What is the name of the public relations event that shows the public the facilities where an organization does its work and how the work is done?
A concert
A familiarization trip
A press conference
An open house
Meetings intended to gather and exchange information, to meet other people with similar interests, to discuss and act on common problems and to enjoy recreation and social interchange are known as:
A cocktail reception
A convention
A plant tour
A trade show
Any booth or exhibit at a trade show should be:
Designed for maximum visibility
Staffed by celebrities
Easily assembled
Individuals attending a meeting or event are more emotionally involved in the process since they use all five of their senses -- hearing, sight, touch, smell and taste
True
False
Banquets are fairly large and formal functions held to honor an individual, raise money for a charitable organization, or celebrate an event such as an organization's anniversary
True
False
Which one is NOT the difference between audio news release (ANR) and online news release?
ANR is written for the ear
ANR is usually more concise
ANR is like an advertisement
ANR is written in a conversational writing style
An actuality is the term for an audio news release which is read by an identified announcer.
True
False
A soundbite is the radio broadcast of the latest music hit.
True
False
Which statement is FALSE about a public service announcement:
it is a paid announcement that serves public interest
It is usually submitted in various lengths
It is not usually run in prime time
Which statement is FALSE about a video news release:
It's a 90 second news report
Its production is quite expensive
It's usually produced by the company itself
Bookers are individuals who are responsible for booking guests on shows.
True
False
Which one is NOT a consideration when planning a group meeting:
Location
Seating
Entertainment
Facilities
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