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Chapter 8 quiz

Why do Marketers want to connect with their customer?
To create relationships and customer loyalty
What is added as you gain levels with products and servies
Customer value
What do marketers try to identify when creating a product?
What the customer will see in the product
What is an Unsought product?
A product that a customer does not know about or does not consider buying
What do customers see products as?
Complex bundles of benefits to satisfy their needs
What d buyers contribute to when they buy a product?
World economy
What is a product?
Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
What are companies working on more?
Creating an "experience" for the customer
What is a specialty product
Customers have strong brand loyalty and it’s a high price
What is a convenience product
- frequent purchases and low price
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