CMW Intra Exam - 29th March 2020
CMW Intra Exam Quiz
Welcome to the CMW Intra Exam Quiz! This quiz is designed to test your knowledge of marketing concepts and principles. With 21 questions covering various aspects of marketing, it's perfect for students and professionals alike.
- Multiple choice questions
- Assess your understanding of marketing fundamentals
- Engaging format to enhance learning
Which of the following does not have any influence on marketing of the product? 1. Brand 2. Customer 3. Market 4. Product
1,2,4
2,4
All of the above.
None of the above.
Other
Please Specify:
Is the customer and consumer same thing?
Yes
No
Purchase frequency has an influence on marketing. Select the correct option in accordance to marketing.
True
False
Which of the following is true about a Long Lasting Product.
Should be durable, cheap in cost
Can be expensive, Aesthetics not important
Aesthetics is important, Should be durable
Aesthetics is important, Should be cheap in cost
Which of the following can be considered as the Mature stage of a product.
No profit, High sales, Low cost
High profit, High sales, Low cost
Increasing profit, Constant sales, Reducing cost
Reducing profit, Constant sales, Reducing cost
Identify the correct option based on: It is an intangible aspect called the augmented product or the global product consisting in added values.
Product
Price
Place
Promotion
Identify the correct option based on: It is defined by the activities making a product available to potential customers, the operations making it possible to bring products or services from the manufacturers or service providers to the consumers.
Place
Promotion
Product
Price
Identify the correct option based on: It involves all activities making it possible for a business to inform consumers about a product and to convince them to buy it.
Product
Promotion
Place
Price
None of the above
All of these
If a brand is renowned to sell good products, a new product from this brand will be considered as being most probably good as well
True
False
Can't be said
Which of the following is the main reason for buying a product from a user's perpective?
Benefits
Features
Life cycle of product
Duration of use
None of the above
All of the above
Can't be said
................... Are also called "Final goods".
Industrial goods
Consumer goods
Non-durable goods
Durable goods
Why did people start using marketing strategies?
- to keep their customers
- to convince government
- to enlarge or expand their markets
- to change the world
A,B and C
A and C only
C and D only
All of the above
Which of the following is not a part of Marketing mix(4 Ps of marketing)?
Product
Price
Process
Promotion
Which of the following aspect of the product is chosen to make it more appealing to the customers?
Brand of the product
Color and format of the product
Quality of the product
All of the above
The person who uses the goods or services is known as a .................
Producer
Consumer
Customer
Seller
Which type of customer will keep on buying a product, a brand or from a store under almost any circumstances?
Inferior customer
Loyal customer
Open customer
External Customer
....................... Is one who is already buying your brand or from your commerce.
External customer
Social customer
Seasonal customer
Internal customer
In order to make a decision to buy something, a customer should first ........
Find a job
Think of the consequences
Ask parents
Perceive a need
Which of the following is considered as a "Decline" state of a product?
When there is no competition as the product is just introduced to the market.
When product is just used by late adopters and laggards, or may be over passed by a new product
When sales are increasing and direct competition also grows
When the product is at peak of its life and competition is stable
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