MIS 302F Final Study Guide Part 2
MIS 302F Final Study Guide Quiz
Test your knowledge with our comprehensive quiz designed for the MIS 302F course. This quiz covers essential topics that will help you prepare effectively for your final exam.
- 51 thought-provoking questions
- Covers key concepts in information systems and technology
- Multiple choice and checkbox formats
When a firm makes its technology controlled, which of these is true?
It keeps competition low within its platform
There is less potential for increasing complements
There is great risk of not gaining large market share
All of these
When is a product focused on performance?
When it has a similar look, feel, and function to other products
When it has evolved into the next generation of an existing product
When it can connect to or use the technology already in existence
When it has a significant performance improvement
Which of the following is most likely a benefit to adopting an open product strategy?
Less competition
More profit
High development costs
Speed to market
Higher risks to gain adopters, in terms of more development time needed and higher costs incurred, is a common hazard of what type of product strategy?
Open
Controlled
Compatible
Two-sided
Why is it important to consider timing into the market as a critical business goal?
The first product must be compatible with the previous
The first product performs the best
The first product has the lead on competitors
The first product should be controlled so no one can copy it
Which statement best describes a platform?
Architecture or environment that can connect to parties of users
A compatible system that other programmers can take apart and remix
A proprietary system strategy for technology products
None of these
Even though the Apple iPhone has less market share than the large, open Android platform, it still accounts for half of the revenue in the app market. Why?
Apple charges more for its apps which allows it to claim more revenue than Google.
Once a two-sided market is deeply entrenched, it’s hard to dislodge.
The iPhone is just more popular and gets more app downloads the Android.
Apple has shifted to become fully open which is causing huge growth in app sales.
What was the strategic affect of Apple switching the Mac to an Intel processor for Mac users?
This allowed Apple hardware to run Windows, lowering switching costs for PC users
It was mainly to increase performance since Intel is better
It allowed them to reduce the compatibility and increase uniqueness of its products
None of these
Apple chooses to focus more on evolutionary changes versus revolutionary changes in its new products (iPod, iPhone, and iPad) because it is less risky.
True
False
Which of these is true about the history of wireless technology evolution?
The 2G was a network generation initially too expensive and risky hence forcing an interim 1.5G network generation to be created
It was easier for companies like Verizon to upgrade and grow their 4G network since they were using a standard technology
AT&T and Verizon both agreed on standards and used the same wireless technology
4G was the first packet switched, digital network while 3G was still analog
What spurred the Cable Industry in the 1990s to compete with telecomm companies and start providing Internet services?
Creation of video streaming
Deregulation of industry
Increased regulation
Increase of online gaming
Which of these is NOT true of Packet Switching?
Many to many
Connectionless
Less scalable
Decentralized
Cost goes down over time
One argument that can be made for people that are against net neutrality is the following: Content providers take on a greater risk that companies such as AT&T so it isn’t fair for Verizon to charge more for traffic on their network.
True
False
Akamai can be described as a platform that connects Internet service providers (ISPs) with ___________.
Content providers
Global satellite stations
Online stores
Software developers
Which is NOT a disadvantage of the Akamai business model that had to be dealt with at some point?
Akamai has to negotiate with many ISPs
Cost of monitoring can be high without centralized monitoring
Cost for Akamai to maintain service is high
Highly competitive market to compete within
Becoming less relevant as video streaming increases
The goal of phishing is to ________________.
To use the reputation of a trusted firm to trick the victim into revealing information.
To randomly locate and then use private information of Internet users.
To get into a firm and discover its secure passwords and access its data.
To find an insecure server and fish for passwords.
Which of the following is a valid statement on information security and how you should approach it as a future manager?
Security breaches cannot be prevented despite the adoption of the best security policies
Technology lapses are solely responsible for almost all security breaches
A company must instill in its culture that information security is everybody's responsibility
Greater expenditure on security products is the only way to contain security breaches
A reactive, rather than proactive, approach is better suited for dealing with security breaches
The majority of loss-causing security incidents according to most recent data involve ___________.
Groups covertly sanctioned by foreign governments
Black Hats
Zombies
International cyber-crime gangs
Organizational Insiders or Employees
Which of these is NOT true of Circuit Switching?
Point to Point
Dedicated Channel
More Scalable
Cost goes up over time
Centralize
HyperText Markup Language (HTML) is ______________.
A markup language an Internet browser can understand
A creative development software package used to develop websites
An Internet decoder
A URL found in your web browser
One argument that can be made for people that are against net neutrality is the following: Companies like AT&T invest billions in their infrastructure each year and take on more risk than the content providers.
True
False
Malware refers to which of these?
A legal software installed on all computers
Software that can transform a business and make it more efficient
Software that protects against phishing scams
Software that can be used to get access to private information
A _____________ has occurred in the types of services companies offer around voice, data, and video.
Increase in regulation
Convergence
Specialization
None of these
One argument that can be made for people that are pro net neutrality is the following: If content providers have to pay more so their content flows freely through the network, it will likely take on that cost and decrease quality of service.
True
False
Akamai strategically places their servers near __________ to speed up the delivery time for content.
Internet Service Providers
Content Providers
Consumers
Larger Cities
What are known disadvantages of the Akamai business model that had to be dealt with at some point?
Akamai has to negotiate with two major ISPs
Cost of monitoring is low but only due to traffic being low
Cost for Akamai to maintain service is high
Low competition in market means it's not as lucrative
Data traffic isn’t increasing fast enough to turn a profit yet
A Zombie network is which of these?
A network of computers infected with a virus and controlled remotely
A computer that cannot be connected to the Internet
A computer installed and managed by a zombie
A type of spyware that records your key strokes
Which type of search results yield websites and links that appear without the company having paid the search engine?
Organic search
Inorganic search
Campaign traffic
Pay-per-click
If someone in your company wanted to know in which states your brand is being searched more or less, then which would be the best tool for this?
Google Trends
Google Search
Google Drive
Google Analytics
Each time an ad is shown on a website or Google Search results, this is know as _________.
Click-Thru
An Impression
A Landing Page
A CPC
Cost-per-click (CPC) is which of these?
When an advertiser pays for any page views.
When an advertiser pays for clicks that result in a purchase.
When an advertiser pays each time a person clicks on ad.
When an advertiser never pays for a click.
A click through rate (CTR) is which of these?
The number of times an ad is clicked / number of delivered impressions times 100.
The number of times an ad is viewed / times 100.
The number of times an ad is paid for / number of purchases.
None of these
The total revenue divided by the number of bookings is?
The average sale price
The average revenue per booking
The return on ad dollars
The price per click
When you bid for a keyword as a broad match, you are telling Google AdWords to show your ads as long as ______________.
Similar words are used in the search
Similar terms or phrases appear with the word
Only the exact word is used alone
Someone searches for the word and anything else
___________is a powerful platform that companies can use to learn more about who comes to their websites, what pages users visit, and how long users spend on a site.
Google Analytics
Google AdWords
Google Search Results
Google Timeline
Which of these is an effective strategy you should use to optimize your online search marketing campaign?
Set specific measurable goals for your campaign
Replace online ads with print ads
Find the highest paying terms and focus on those in search results
Hire the most wellknown marketing firm to head the campaign
When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or a group of ads for that publisher, tends to have LOW probability of transaction and a HIGH CPC, what does this mean for your ad strategy?
Adjust the website design to increase transaction
Fund this ad campaign more
Adjust the ad campaign tactics to improve CPC
Fund this ad campaign less
Looking at the Summary Metrics tab in your Excel sheet, which publisher generated the highest revenue?
Yahoo US
MSN US
Google US
Google Global
Overture Global
Looking at the Summary Metrics tab in your Excel sheet, which publisher had the highest CPC?
Yahoo US
MSN US
Google US
Google Global
Overture Global
Looking at the Summary Metrics tab of your Excel sheet, which publisher generated the 2nd highest revenue?
Yahoo US
MSN US
Google US
Google Global
Overture Global
Looking at the Summary Metrics tab of your Excel sheet, which publisher generated the lowest CPC?
Yahoo US
MSN US
Google US
Google Global
Overture Global
Looking at the data in your 2nd pivot that you created in the Excel sheet, what type of match costs more?
Exact
Broad
Looking at the data in your 2nd pivot that you created in the Excel sheet, which has a higher probability of booking?
Exact
Broad
Where should we spend less? In other words, which publisher seems to be less effective?
Yahoo US
MSN US
Google US
Overture Global
None of these
Where should we spend more? In other words, which publisher seems to be more effective?
Yahoo US
Google US
Overture Global
Google Global
None of these
Which ads need improvement from campaign ad tactics?
Yahoo US
Overture Global
Overture US
Google Global
MSN Global
Which publisher seems to point out the need to improve the site copy, such as wording and design of the website landing page?
Yahoo US
Google US
Overture Global
Google Global
MSN US
Cost per thousand (CPM) is an online ad metric that refers to which of these?
Advertiser pays every thousand times an ad is displayed.
Advertiser does not have to pay when it reaches a thousand clicks.
Advertiser pays for one out of thousand purchases of a product.
Advertiser pays for anything under one thousand clicks.
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