Quarterly Quiz Q3 2017 - Central Europe | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.

GOOD LUCK! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.

GOOD LUCK! :)

What is the main objective of Criteo Audience Match campaigns?

Improve lower funnel campaign performance

Drive new sales and get incremental budgets by targeting new audiences

Answer advertisers requests to use their CRM data

Improve mid funnel campaign performance

Which of the following are possible use cases for Criteo Audience Match? (Multiple correct answers)

Re-engagement (e.g. Of inactive or seasonal buyers)

Cross-selling of complementary products

Re-equipment (e.g. Shoppers who bought a product and are likely to buy again)

Up-sell (e.g. Promote bundle offers)

What should you do when starting your Criteo Audience Match campaign?

Start with high CPC and decrease it progressively to reach ROI

Target incremental users

Exclude context 0 users

Push back users from the retargeting campaign

What are we doing to increase our onboarding match rate? (Multiple correct answers)

Daily user matching

Remove dead cookies

Match users only one time when the campaign is launched

Constantly grow Criteo's identity graph

What are the main benefits for advertisers to update to the new feed format? (multiple correct answers)

By allowing advertisers to pass us multiple images per product, the Criteo Performance Product Feed unlocks new creative possibilities that Criteo is working on

The Criteo Product Feed is the only one that is "search" ready, and will be mandatory to roll out Criteo Predictive Search

The Criteo Product Feed will boost our recommendation engine's capability to detect users' intents and tastes through unified product categories and brands

Select the right definition of GTIN and MPIN (2 correct answers)

GTIN is a globally unique product identifier

GTIN is Google's unique product identifier

MPN is a universal product identifier in the global marketplace

MPN is a number that uniquely identifies the product to its manufacturer

Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)

The brand data is required for Criteo Sponsored Products

The brand data will enable the engine to learn & better understand user behavior regarding product brands

It is not required or recommended that we receive brand data from an advertiser

The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again

What is the main objective of our App Install product?

Increase app installs from shoppers by targeting an advertiser’s engaged shoppers with personalized ads.

Increase app installs from shoppers who have not yet engaged with the advertiser

Reduce cost per app install for our advertisers

Increase number of new customers for an advertiser by engaging mobile web shoppers with personalized ads

If the user has the app installed already, will we show them a banner? (multiple correct answers)

Yes, but we have plans to modify this behavior with R&D developments

No, we are able to exclude users who have already installed the app through cross-device matching

Yes, but once a user has installed the app following a click on one of our install banners, we will exclude them from the Install campaign

Yes, if the user already has the app (i.e. Organic download or driven by another provider), we won’t know they have the app and can target them with install banners

App Install: What does deferred deeplinking do?

After clicking on the install banner, it directs the user to the app store instead of the advertiser’s mobile site

After downloading the app and opening it for the first time, it directs the user to the product that was featured in the install banner

After clicking on the install banner, it makes sure to direct the user to the correct app store

After downloading the app and opening it for the first time, it tracks the download

Which of the following are key differentiators for Criteo Predictive Search? (multiple correct answers)

End-to-end solution: Predictive Search encompasses all aspects of a Shopping program, all working together seamlessly to drive results to the client.

CPC performance pricing model: Criteo’s CPC business model aligns with the clients’ performance goals.

Predictive Bidding: Predictive Search sets the most accurate, sophisticated bids that represent products, users, device, and user intent as represented by search queries

Advanced Remarketing: Predictive Search re-engages with users likely to make a purchase by valuing and bidding on users, based on user context such as on-site behavior.

On a weekly call with your client where you discuss their Dynamic Retargeting campaign, the client informs you that they’re planning on running a head-to-head against Google. What should you do first?

Say you’ll call them back, and quickly start mapping out your strategy.

Send a Criteo vs. Google matrix to list all the reasons why Criteo is a better retargeting partner than Google.

Nothing, the decision has already been made.

Gather information from the client on their reason(s) behind this decision so that you can determine the best approach.

True or False: Advertisers can’t access Facebook inventory through Google.

True, advertisers running only on Google have to set up a separate campaign in order to run ads on Facebook.

True, advertisers can’t access Facebook inventory through Google unless they pay an additional fee.

False, advertisers can access Facebook inventory through Google.

False, advertisers can access all inventory through Google

True or False: Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent and user fatigue in order to inform bidding.

False, Facebook does not evaluate purchase intent in order to inform bidding.

False, Facebook evaluates user fatigue in order to inform bidding.

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Quarterly Quiz Q3 2017 - Central Europe

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