Channel Trivia
Channel Trivia Challenge
Test your knowledge of digital marketing with our Channel Trivia Challenge! This quiz is designed for marketers, media buyers, and anyone interested in diving deeper into advertising strategies on platforms like Facebook and Instagram.
With 12 engaging questions covering key concepts, you will:
- Learn about audience targeting
- Understand bidding strategies
- Discover measurement solutions
What is the default bid strategy for campaigns?
Automated Cap
Lowest Cost
Cost Cap
Highest Value
We can get city level data on Facebook ?
True
False
Can you get placement level data on an hourly level ?
Yes
No
A client is launching a new product and wants to understand if Instagram ads are helping with awareness. Given the scenario, which measurement solution should a media buyer recommend?
A/B Testing
Conversion Lift
Split Testing
Brand Lift
You cannot set a radius for PINCODE targeting ?
True
False
What is the minimum size of the audience required to create a lookalike audience ?
1000
50
100
2000
The size of lookalike audience depends on the base data?
False
True
Which of the below is NOT a source a business can use to generate Custom Audiences?
A list of Instagram handles
Facebook SDK
Facebook Pixel
CRM audience
A large business client plans to run an ad campaign to promote a one-day sale. The client is using the auction buying type and wants the lowest possible cost per optimization event while also spending the entire budget by the end of the day. Given the client's campaign goal, what bidding strategy should be recommended?
Bid Cap
Lowest Cost
Target Cost
Daily Budget
A client has noticed that Instagram delivered lower reach in their last campaign than all the other placements. The client has asked the media buyer to remove Instagram from all future placements. Given the scenario, what would happen to the overall campaign CPM and total reach by removing Instagram
Both CPM and reach would remain unchanged.
CPM would increase, reach would decrease.
Both CPM and reach would increase.
CPM would decrease, reach would decrease.
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