DM
Digital Marketing Insights Quiz
Test your knowledge of digital marketing concepts and strategies with our engaging quiz. Whether you're a seasoned professional or just starting out, this quiz will help reinforce your understanding of key principles in the industry.
Challenge yourself with questions about:
- Advertising metrics and their implications
- Social media marketing practices
- Website tracking and analytics
When analyzing the level of pricing on the various levels in the conversion funnel (CPA CPM etc.) you will see a cost/funnel level relation. Which statement below explains with this relation?
Cost per mille will be higher than price per sale
Cost per sale will be lower than price per click
Cost per lead will be higher than price per sale
Cost per mille will be lower than price per sale
Facebook allows you to customize the image you use by placement
True
False
With the pixel, your website can send the value of a product sold to Facebook.
True
False
Interest expansion is typically off by default
True
False
What determines the optimization options available to you?
Objective
Placement
Targeting
Budger
When using dynamic creative, it is a true A/B test -- there will not be overlap between audiences
True
False
The pixel makes it possible to target people based on the specific events that were performed on your website (exact product purchased, price, quantity)
True
False
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