Digital Marketing Quiz 2
Test Your Digital Marketing Knowledge
Welcome to the Digital Marketing Quiz! This quiz is designed to challenge your understanding of key digital marketing concepts, from inbound marketing strategies to SEO best practices.
Whether you're a seasoned marketer or just starting out, you can test your skills and learn something new. Topics covered include:
- Inbound Marketing
- SEO Techniques
- Content Marketing
- Social Media Strategies
- Email Marketing
Inbound marketing is
Attracting customers by delighting them with great content
Using paid media to bring consumers to you
Pushing out or promoting great content to your desired audience
A Valentine's Day campaign would be using content that is
Time-bound
Is 'evergreen'
Commercial
Repetitive
An influencer receives his favourite products in exchange for a product review written on his blog. That is...
Paid media
Earned media
Owned media
All of the above
A display ad is part of
Earned media
Paid media
Owned media
It depends
A blogger who decides to share a review of your products on her blog, that is
Owned media
Earned media
Paid media
A boosted social media post on your brand page, that is
Owned media
Earned media
Paid media
Earned and owned media
The sitemap of your website is
A simple visual guide that represents the skeleton framework of your website. It the blueprint of the final design of the website.
List of pages of a website accessible to crawlers or users, typically organized in hierarchical fashion.
The content that fills your screen on a website.
A computer software used to manage the creation and modification of digital content.
A landing page is a page
Designed for conversions
The main gate to your website
Your website window
A wireframe
Helps visitors and search engine bots find pages on the site.
A computer software used to manage the creation and modification of digital content.
A sketch of the final design of the website.
Above the fold’ website content is
The part of the website that is above the top banner
The content that fills your screen on a website
CTA stands for
Cut to Attract
Click through Action
Call to Action
Come to Act
Magento, Shopify, Drupal, Prestashop, Joomla are all different types of
CPS
CVS
CTS
CMS
Card sorting in UX design is a technique used for testing websites purposes, where a group of users are guided to generate a category “tree”.
True
False
Partially true
In SEO, backlinks are
Links on your own site that point to your other pages on the same site.
Are links from other websites that point to your website.
Links to an external site on a blog page or website.
Longtail keywords are
Less competitive than regular keywords
More competitive than regular keywords
About the same
Google optimises search results to ensure users will find content that is
Relevant to their query and qualitative
Acurate and quantitative
Your eDM open rate is disappointing, possibly because
You chose the wrong send time
Your subject line wasn't strong
You chose images that didn't work for your audience
EDM stands for
Electronic Destination Mail
Electronic Direct Marketing
Electronic Direct Mail
CPM stands for
Cost Per Million
Cost Per Thousand
Cost Per Medium
Cost Per Time
Conversion rate refers to the ratio of visits that converted into a sale
Correct
Not necessarily
Bounce rate and exit rate are the same
True
False
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