Digital Marketing Quiz 2

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Test Your Digital Marketing Knowledge

Welcome to the Digital Marketing Quiz! This quiz is designed to challenge your understanding of key digital marketing concepts, from inbound marketing strategies to SEO best practices.

Whether you're a seasoned marketer or just starting out, you can test your skills and learn something new. Topics covered include:

Inbound Marketing
SEO Techniques
Content Marketing
Social Media Strategies
Email Marketing

21 Questions5 MinutesCreated by LearningLion42

Inbound marketing is

Attracting customers by delighting them with great content

Using paid media to bring consumers to you

Pushing out or promoting great content to your desired audience

A Valentine's Day campaign would be using content that is

Time-bound

Is 'evergreen'

Commercial

Repetitive

An influencer receives his favourite products in exchange for a product review written on his blog. That is...

Paid media

Earned media

Owned media

All of the above

A display ad is part of

Earned media

Paid media

Owned media

It depends

A blogger who decides to share a review of your products on her blog, that is

Owned media

Earned media

Paid media

A boosted social media post on your brand page, that is

Owned media

Earned media

Paid media

Earned and owned media

The sitemap of your website is

A simple visual guide that represents the skeleton framework of your website. It the blueprint of the final design of the website.

List of pages of a website accessible to crawlers or users, typically organized in hierarchical fashion.

The content that fills your screen on a website.

A computer software used to manage the creation and modification of digital content.

A landing page is a page

Designed for conversions

The main gate to your website

Your website window

A wireframe

Helps visitors and search engine bots find pages on the site.

A computer software used to manage the creation and modification of digital content.

A sketch of the final design of the website.

�Above the fold’ website content is

The part of the website that is above the top banner

The content that fills your screen on a website

CTA stands for

Cut to Attract

Click through Action

Call to Action

Come to Act

Magento, Shopify, Drupal, Prestashop, Joomla are all different types of

CPS

CVS

CTS

CMS

Card sorting in UX design is a technique used for testing websites purposes, where a group of users are guided to generate a category “tree”.

True

False

Partially true

In SEO, backlinks are

Links on your own site that point to your other pages on the same site.

Are links from other websites that point to your website.

Links to an external site on a blog page or website.

Longtail keywords are

Less competitive than regular keywords

More competitive than regular keywords

About the same

Google optimises search results to ensure users will find content that is

Relevant to their query and qualitative

Acurate and quantitative

Your eDM open rate is disappointing, possibly because

You chose the wrong send time

Your subject line wasn't strong

You chose images that didn't work for your audience

EDM stands for

Electronic Destination Mail

Electronic Direct Marketing

Electronic Direct Mail

CPM stands for

Cost Per Million

Cost Per Thousand

Cost Per Medium

Cost Per Time

Conversion rate refers to the ratio of visits that converted into a sale

Correct

Not necessarily

Bounce rate and exit rate are the same

True

False

Digital Marketing Quiz 2

Test Your Digital Marketing Knowledge

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