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Red Bull Insights Master: Week 8

Select all that apply: the 3 segments that make up a UPC are:

System number

Vendor number

Item number

Serial number

Retail number

Select all that apply: when thinking of data scanners collect vs. auditors...auditors collect which of the following types of data?

Sales

Distribution

Price

Price changes

Feature ads

Displays

Manufacturer coupons

What are the four building blocks of IRI data?

Geography data

Time period data

Product data

Measure data

Store-level data

Pricing data

Grocery outlets in IRI are defined as stores that need at least ___ in annual ACV

$ 1MM

$2 MM

$3 MM

$4 MM

How many InfoScan markets exist in IRI data?

BONUS: Select all the companies the Slayer currently or has worked for in the past?

Red Bull

Marriott Hotels

Campbells

Coca Cola

Pepsi

Monster

Sheraton Hotels

P&G

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