Quiz 1

After determining that many of their customers had concerns about their health, local restaurant chain Blind Onion began offering healthier, Smart Meal pizzas options. The creation of these new products was the result of a(n) _____.

Many companies in the computer industry offer technical support to customers who have purchased their products. This is an example of the _____ element of the value triad.

When IBM began mass producing personal computers, they only offered one model (the IBM 5150) in one color (white) to all customers, and demand was strong. IBM most likely practiced what type of orientation when they first started?

When examining the microenvironment of a market we are considering entering, we are primarily concerned with which of the following two main factors of a market?

According to your book, what are the four pillars of the holistic marketing concept?

According to your book, companies often coordinate department activities to conduct core business process. Which of the following is not one of the core business processes mentioned?

Porter lists 6 industry forces we must account for when considering market attractiveness and competitors in the microenvironment. Which of the following is not one of these forces?

According to your book, the main focus of a competitive analysis should be on the other brands that your company competes with in trying to gain share of market. This is known as a(n) _____.

Generally speaking, where in the Market Life Cycle would we expect to find the greatest concentration of competition?

According to your book, integrative growth by a company is accomplished by acquiring other businesses. Acquiring a supplier is known as _____, while acquiring a distributor is known as