Digital Marketing - Web and Social Media Analytics- Event Tracking on GTM
Test Your Digital Marketing Knowledge: Web and Social Media Analytics
Are you ready to assess your understanding of event tracking on Google Tag Manager and how it integrates with web and social media analytics? This quiz covers essential concepts that digital marketers need to master for effective data analysis.
- Understand event tracking
- Learn about user interactions
- Explore Google Analytics capabilities
What kind of social interactions on a website or app can be tracked additionally?
Events
Errors
Message Read Status
Social Actions
Examples of user interactions, where event tracking is needed are...
Video Plays
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Alper views a soccer video on the best goals of 2019. Alper views the complete video 2 times, because he is fascinated about the players goal positions. At the second time he is watching the goal positions, he has to pause the video when his mobile phone rings and contunies to watch after the phone call. For each video view the following events are tracked:video started, video paused, video continued, 100% viewed At the end of Alpers website session, what ist the amount of total events?
4
6
8
Zeynep watches the trailer of Messiah on Netflix. She has not decided yet which series she should start with. She contunies to watch trailers of Dark and Ozark. The last two seem to bee more dramatical. She is more interested on a political series, she wants to be sure about Messiah, so she watches again the trailer. What is the number of total and unique events count for Messiah, when you only consider video started events?
4 total events, 2 unique events
2 total events, 1 unique event
4 total events, 1 unique event
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