IMC Chapter 13 Quiz
Does this ad make use of ambient tactics?
Yes
No
Disruption can be described as:
An ad that interrupts the viewing of your favourite show.
Creating unconventional outdoor ads e.g. On billboards
A means of creating something dynamic to replace something that has become static.
A principle of ZMOT (Zero moments of truth) :
Content is produced by the consumer.
The consumer is the product.
Multiple ideas can only be shared in limited spaces.
Buzz marketing is
Which of the following people can be described as brand enablers influencers/:
Mihlali Ndamase(MAC and NYX ambassador).
Chris Davenport(GoPro mountain skier).
Julie Wampler (food blogger).
Jenna Marbles (YouTube influencer).
Select your favourite influencer and describe two ways in which they can spread positive messages about a brand of your choice.
Describe what is meant by using non-linear advertising to tell a story and why it is an effective marketing communication alternative, using an example.
Video networks have the following advantages
Cost-effective advertising.
Flexibility.
Reaches a specific audience.
Both 2&3.
1, 2 & 3.
Lush makes use of which type of branding?
'No-brand' branding.
Crowd-sourcing .
Sensory branding.
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