IMC Chapter 13 Quiz

Does this ad make use of ambient tactics?

Yes

Disruption can be described as:

An ad that interrupts the viewing of your favourite show.

Creating unconventional outdoor ads e.g. On billboards

A means of creating something dynamic to replace something that has become static.

A principle of ZMOT (Zero moments of truth) :

Content is produced by the consumer.

The consumer is the product.

Multiple ideas can only be shared in limited spaces.

Provide an example of Augmented Reality (AR) in the current market.

Which of the following people can be described as brand enablers influencers/:

Mihlali Ndamase(MAC and NYX ambassador).

Chris Davenport(GoPro mountain skier).

Julie Wampler (food blogger).

Jenna Marbles (YouTube influencer).

Select your favourite influencer and describe two ways in which they can spread positive messages about a brand of your choice.

Give an example of and explain the product placement in a recent series, movie or music video.

Describe what is meant by using non-linear advertising to tell a story and why it is an effective marketing communication alternative, using an example.

Lush makes use of which type of branding?

'No-brand' branding.

Crowd-sourcing .

Sensory branding.

Explain why Coca-Cola used the nudging principle in this Christmas marketing campaign.

Which of the following can lead to brand recall (select the incorrect option)?

The use of brand symbols.

The use of sensory triggers.

The use of emotional triggers.

A funny jingle.

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IMC Chapter 13 Quiz

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