Social Media Audit Quiz for Small Businesses

This quiz will help you assess your current social media management and identify areas for improvement. Answer each question honestly to the best of your ability.

Instructions:

Choose the answer that best reflects your current situation.
Each question is worth 1 point.
There are no penalties for incorrect answers.

Let's Get Started!

1. Presence & Profile
A. My business has profiles on all major social media platforms, even if they aren't relevant to my target audience.
B. I have profiles on some social media platforms, but they might be incomplete or outdated.
C. I have active profiles on the social media platforms where my target audience spends their time.
2. Content Strategy
A. I post content regularly, but without a specific plan or schedule.
B. I have a documented content strategy with defined goals, but I don't track its performance.
C. I have a documented content strategy, clear goals, and track key metrics to refine my approach.
3. Engagement
A. I rarely respond to comments or messages on my social media pages.
B. I respond to comments and messages occasionally, but I don't actively engage in conversations.
C. I actively engage with followers by responding to comments, asking questions, and participating in industry discussions.
4. Analytics & Reporting
A. I have no idea how many followers I have or how my posts are performing.
B. I can see basic follower growth and likes on each platform, but I don't analyse them in detail.
C. I regularly review social media analytics and use the data to inform my content strategy and future posts.
5. Overall Management
A. Social media is an afterthought, and I manage it sporadically when I have extra time.
B. I dedicate some time to social media, but it's not a top priority for my business.
C. Social media is a core part of my marketing strategy, with dedicated budget and resources.
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