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Red Bull Insights Master: Week 9

Select all that apply: the 4 key elements of PSA are:
Main Placement
Cold Cashier
Additional Placements
Brand Messaging
Price Signage
Convenience
Category Centric
Winning vs. CSD
What are the 3 categories that retailers are classified into from the Retailer Satisfaction survey?
Promoters
Passives
Detractors
Pacifists
Enthusiasts
Modernists
Select all that apply: what equipment is appropriate to place at a D/X account?
Ice barrel
Temporary displays
Branded cooler
Unbranded cooler
Rechargeable barrel
Fast lane cooler
What is Red Bull 8 oz's profit margin for a retailer if sold at the standard $2.19 price point?
34%
32%
33%
37%
The 4 aspects of a perfect ambient placement are:
Brand Messaging
Set
Pricing
Prime Position
Full assortment
Unbranded
Minimum 6 cases
BONUS: Which resort did Show go on vacation to last week?
Secrets
Hedonism
Couples Retreat
Sandals
Motel 6 Cabo
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