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Red Bull Insights Master: Week 9

Select all that apply: the 4 key elements of PSA are:

Main Placement

Cold Cashier

Additional Placements

Brand Messaging

Price Signage

Convenience

Category Centric

Winning vs. CSD

What are the 3 categories that retailers are classified into from the Retailer Satisfaction survey?

Promoters

Passives

Detractors

Pacifists

Enthusiasts

Modernists

Select all that apply: what equipment is appropriate to place at a D/X account?

Ice barrel

Temporary displays

Branded cooler

Unbranded cooler

Rechargeable barrel

Fast lane cooler

What is Red Bull 8 oz's profit margin for a retailer if sold at the standard $2.19 price point?

34%

32%

33%

37%

The 4 aspects of a perfect ambient placement are:

Brand Messaging

Set

Pricing

Prime Position

Full assortment

Unbranded

Minimum 6 cases

BONUS: Which resort did Show go on vacation to last week?

Secrets

Hedonism

Couples Retreat

Sandals

Motel 6 Cabo

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