March Quiz

You're running a survey. The only quotas are nat rep on age, gender and location. After soft launch, you pick up an error effecting a quarter of the sample. They have not been shown 1 question correctly. The question affected is filtered by users of a specific product. What is the best course of action to take?

Inform the client, and replace all the effected respondents

Don't inform the client, and replace all the effected respondents

Inform the client, and discard the data for the effected question only (keeping everything else)

Don't inform the client, and discard the data for the effected question only (keeping everything else)

Inform the client, and launch a recontact to re-collect data for that question

Don't inform the client, and launch a recontact to re-collect data for that question

Do nothing

Do something else

Which of the following is NOT a possible cause for data shifts within a tracking study?

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