Quarterly Quiz Q1 2018 - APAC_OneSEA, India | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

What are the eligibility criteria for CAM campaigns? (Multiple correct answers)

All advertisers using OneTag are eligble

Advertisers must be able to upload CRM files with email addresses via the onboarding platform

Audiences must contain at least 100 emails to uphold privacy standards.

Emails need to be hashed as the platform cannot support plain emails

Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)

Hashed email coverage: our ability to retrieve hashed emails on advertiser events

Network effect: our ability to retrieve emails from different advertisers

Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256

The number of hashed emails provided is lower than the advertiser’s normal retargeting audience

Does the client need to sign a new IO to launch a CAM campaign?

Yes, a new IO is needed because the finance guideline is 1 IO per budget

No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign

No, a new IO is not needed because we already collect hashed emails via one tag

No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns

Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)

Using the same budget for CAM and CDR is recommended as it would not impact performance

Using the same budget for CAM and CDR is recommended as they are a part of the same campaign

Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers

CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting

Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)

Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool

Including more mid funnel users is a recommended set up as it helps driving more post-click sales

Segmenting lower funnel with CAM is optimal in terms of overall performance

Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)

Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)

Use custom segmentation for mid and upper funnel campaigns

Always start with a low CPC and progressively increase it to reach ROI

Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed

Always exclude context 0 users

In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)

Always pushback CRM audience from CCA campaign to improve its new customer rate

If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)

Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo

Foster overlap to monitor audience and segment performance more easily

Select the right definition of GTIN and MPN! (Multiple correct answers)

GTIN is a globally unique product identifier

MPN is a number that uniquely identifies the product to its manufacturer

GTIN is Google’s unique product identifier

MPN is a universal product identifier in the global marketplace

Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)

The brand data will be leveraged as new variable in the optimization

The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again

It is not required or recommended that we receive brand data from an advertiser

Why is it important that we receive Google categories from an advertiser? (Multiple correct answers)

It will potentially enable the engine to stop retargeting a user for a product once bought, if the likelihood to buy it again is very low

It allows us to match seen products across advertisers and hence the user experience will be improved as the user will see more relevant ads

The Google categories will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The Google categories are a market standard that help us understand what the client is selling and leverage this information for better performance and user experience

Why do we need Criteo Product Feed? (Multiple correct answers)

To improve Engine recommendations

For more accurate After Sale Recommendation

Criteo Product Feed is needed for the implementation of Criteo Audience Match

Criteo Product Feed is needed for the implementation of Criteo Customer Acquisition

Your client has shared their existing Google Feed with Criteo. Which of the following situations might require an action from you? (Multiple correct answers)

The products in the Google Feed are not the same as in the client’s display campaign

The product IDs are not the same as in the client’s display campaign

The categories are different with category-based CPC bidding

The client’s feed includes additional information about the price

In your Client's existing Google Feed, they used different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do? (Multiple correct answers)

Nothing, Criteo can use an existing feed with different product IDs

Request that the client provides a new Google Feed using the same product IDs

Start using their existing Google Feed, but the campaign will need to be paused to update trackers and build new recommendations

The product IDs will match as it is a unique identifier that doesn’t change

Which of the following statements are TRUE about Universal Catalog? (Multiple correct answers)

It enables us to fill missing product category information of clients through machine learning

It replaces the Google feed rollout as too many clients are struggling with providing the new feed

It enables us to have a more complete view of the users’ purchase intent across advertisers

Unless we have a strong Google feed rollout, Universal Catalog is required to launch CCA in new markets

My client doesn't have GTIN/MPN. Should they still implement New Criteo Feed? (Multiple correct answers)

Yes, they should still enable Google Feed template and have Product_Category and Brand filled.

Yes, because this will enrich our Universal Catalog, a value for Criteo

Yes, because this will help to improve engine recommendation, which is a value for Client

No, because we GTIN/MPN data is key to implement New Criteo Feed.

Why do we prefer hashed emails to CRM IDs to enable Cross-Device? (Multiple correct answers)

Because hashed emails have a match rate that is 3 times higher

Because hashed emails can be collected without the advertiser’s agreement

Because hashed emails can be stored in a user’s cookie

Because hashed emails are unique to the user across advertisers - the user matching can be done across our advertiser network

With Cross Device, how does product recommendation work?

We take into account all products seen on all matched devices for a given user

We only take into account products seen on 2 matched devices for a given user

With Cross Device, we only take into account best of products

With Cross Device, we only take into account most viewed products

What "opt-out of cross-device matching" options do our Users have? (Multiple correct answers)

Users have the option to opt out on all Criteo Banners

Users can opt out of Criteo Display on their current browser

Users can opt out of Criteo Display for all matched devices

Users cannot opt out through Criteo banners, but must change their device or browser settings

What happens if a matched user deletes their cookies? (Multiple correct answers)

The user will still be matched across devices and browsers.

The user will still be matched across devices, but not the browser where they deleted cookies.

The user will not be matched anymore until their email is hashed and collected again.

The user who opted-out previously will be eligible for retargeting.

Which of the following statements are TRUE about user matching with Criteo identity graph? (Multiple correct answers)

User Matching can be done across advertisers because shoppers tend to use the same email with different advertisers

As soon as 2 devices are matched and linked to the same user, all advertisers will benefit from this, no matter if the user has recently or not visited their website

The user needs to be logged-in each time to be matched

The matched Cross-Device Sales can be seen and included in the Sales column in the Management Center

What are common challenges clients face that Criteo’s identity graph could solve? (Multiple correct answers)

Inability to optimize campaigns with user-centric, cross-device focus

Inability to accurately attribute cross-device sales to campaigns

Inability to see a complete uninterrupted view of the path to purchase

Inability to reach inventory to deliver ads to target audience.

Can Criteo’s identity graph service be used inside a Data Management Platform (DMP)?

No, Criteo identity graph cannot be used with any third parties

No, Criteo identity graph can only be used with third party attribution vendors.

Yes, Criteo identity graph has no limitations on clients’ third party use

Yes, but the client must sign additional T&C

What is required for a client to participate in Criteo’s identity graph service? (Multiple correct answers)

The client must first participate in Criteo Shopper Graph

The client must change their budget setup to include Criteo identity graph

The client must sign an addendum for a custom integration or leverage the 3rd-party vendors with whom we have a direct integration

The client must have signed Criteo’s Terms & Condition

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Quarterly Quiz Q1 2018 - APAC_OneSEA, India

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