Q1 2017 - Sales Spring Challenge Barcelona | Take the Quiz

Identify the key principles of data protection (Multiple answers possible)

Transparency and control

Proportionality and data minimization

Security and adequate data retention period

Peace, unity, love and having fun

Who owns the data collected in the course of our services?

Criteo owns everything

Our Partners own everything

Our partners own the data collected on their properties, Criteo owns the data related to the display of ads

Google

A client asks you to send a Word version of Criteo’s standard Display Terms and Conditions. What do you do?

Send a Word version of Criteo’s Terms

For an important client (and only if you have manager approval), say that some amendments may be possible but that they must be made in the IO

Tell the client that Criteo’s Terms are available online and can be converted from Word to pdf if needed

Request that the client have its in-house counsel contact Criteo’s in-house counsel directly with any questions about Criteo’s Terms

A prospect wants to work with us, but some of their products are “adult-related.” What is the first thing you should do?

Look at Criteo’s Internal Advertising Guidelines for the country where the campaign will be running and make your own initial determination.

Look at Criteo’s Internal Advertising Guidelines for the country where the advertiser’s head office is located and determine whether we can work with the client.

Ask your legal counsel whether it is OK to work with clients that sell adult-related products.

Tell the prospect we can work with them as long as their ads are compliant with all the laws and regulations in the country where the campaign will be run.

A client signs a Criteo IO. Your contact then sends an email: “in order to be on our vendor system, please just tick this box”. “I hereby accept the client terms and conditions”. What should you do?

A. Tick the box. The Client has signed an IO so it’s OK.

B. Forward the email request to local Commercial Legal with background information.

C. Tell the client that it’s impossible to accept their terms.

D. Both B and C

A client asks which Criteo entity will be providing its service. How do you respond?

Inform the client that Criteo SA – the company listed on NASDAQ – runs all campaigns

Refer the client to the Country Schedule in Criteo’s Uniform Terms and Conditions

Tell the client that it has the option of choosing which Criteo entity provides the service, depending on the currency the Client wants to be paid in

Let the client know that the Criteo entity that you work for will be the entity providing the services

What is the primary purpose of an NDA?

To protect any confidential information that either Criteo or a potential partner may disclose to the other during initial discussions of whether to enter into a formal relationship.

To ensure that Criteo will not misuse a Client’s confidential information when providing the Criteo Service.

To identify and agree on the key business and contractual understandings that will form the basis of the final agreement (such as price and length of the campaign).

What are the mandatory fields on an IO?

Which name should you use in the client field of the IO?

Advertiser’s name

Company’s Legal name

Website name

Agency’s name if the agency is the payer

As a standard rule, what is determining the currency used to bill my client?

The country where the payer (client or agency) is located

My client can chose the preferred currency

The audience country of the campaign

The Criteo office I work in

In which cases would we have to re-sign an IO for an existing client? (Multiple answers possible)

When a client changes from being direct to going through an agency

When a paused advertiser wants to relaunch a campaign

If client has moved to a new address in same country

When the VAT registration of the client changes

Without mobile-site tagging, what does the advertiser miss?

The advertiser can’t do X Device

Criteo can’t track clicks on ads on mobile devices

The advertiser can’t be displayed on mobile

Criteo may lose the attribution of a sale after a click on a X Device display on Mobile

What criteria the Criteo Engine is able to include in its bidding prediction? (Multiple answers possible)

Predicted click through rate

Predicted conversion rate

Predicted order value

Predicted traffic rate

For how long would Criteo retarget a user?

A cookie is used 400 days if campaign includes mid-funnel

A cookie is used 400 days

For as long as the cookie lasts on the browser

Depends on local regulations

What is a crossover layout?

A temporary layout created by the Criteo Engine

A new layout introduced last month available for Travel clients only

A layout created by our Creative Engine combining existing layouts

A layout designed by the client and implemented by TS

What is RTCO (formerly known as Darwin / DCO)?

Real Time Creative Optimization, a powerful engine algorithm able to decide what combination will work best for a user

Real Time Creative Optimization, an algorithm to build sizeless banners with a unique code

Revenue Table of Client Optimization, a tool for TS and CS team used for optimizing the settings for banners

Real Time Customer Opt-out, list of client who are not beta testers

Which elements on the banners are dynamically optimized by RTCO?

CTA, Colorsets and Products

Layouts and Products

Navigation and Products

CTA, Colorsets, Layouts and Navigation

Your client wants to have a separated tracking for Facebook DPA:

It is not possible to have a separate tracking for DPA

It is possible and TS will implement it

It is possible for the AS to add it on the Native Layout Configuration (Design Tool)

It is possible and the client can implement it on his Facebook Business Manager

You are checking the Tags on Accurate and notice that a couple of Tags are firing a product that is non-recommendable. What could be the reason?

The product is not in stock in the feed

The product is not in the feed anymore

We are missing one of the mandatory information for the product.

All of these

Your client is complaining that our tags are slowing down his website, what should you do?

Explain that our tags are asynchronous

Explain that our tags are synchronized

Explain that our tags will never slow down his website

Forward the client's email to TS

Your live campaign is not recording any conversion anymore in the Management Center, what could be the issue?

The client removed the Criteo Sales Tag

The client implemented incorrectly the Deduplication parameter

The client changed his Partner ID

All of these

What does “Cross-Device sales” mean?

Existing sales that happen twice on 2 different devices

Existing sales that happen on another device than the device of the click

Extra sales that could have happened if the click had been done on another device

Extra sales that would have happened if the client was live with our Cross-Device solution

With Universal Match, how does the product recommendation work?

We merge all products seen on matched devices before choosing the products to display

We take into consideration products seen only on the last device before choosing the product to display

We only display best of products

We only display on last seen products

What are the advantages of running Facebook campaigns with Criteo? (multiple answers possible)

Criteo can manage a user’s ad exposure across FB and web seamlessly – no silos

Use the full functionality of Criteo’s product recommendation engine

Criteo is the only Facebook approved partner doing DPA ads

Users’ data Criteo collects on its network of publishers is used to drive performance on FB's and vice versa

Why a client would track more sales with Facebook Direct? (Multiple answers possible)

Their attribution model is different, 28days post clicks + 24 PV

They also attribute cross device sales

FB sales are not de-duplicated (Delphine clicks on a New Look ad on a FB today but doesn’t convert. If she clicks on a New Look ad served by Criteo on The Guardian tomorrow and converts, FB credits that sale to themselves when Criteo credits that sale to The Guardian.)

None of these, they do not track more sales

What is the impression capping that we have on DPA on NewsFeed ?

2 ads per day per user per advertiser and 4 ads if the user has liked client’s the Fb page

1 ads per day per user per advertiser

3 ads per day per user

4 ads per day per user

When displaying an EBS notification, how many headers do we display?

1 header to inform the clients of our cookie placement

2 headers: 1st header to inform the clients of our cookie placement, 2nd header thanking them for having enabled our cookies

3 headers: 1st header to inform the clients of our cookie placement, 2nd header thanking them for having enabled our cookies, 3rd header with an opt out choice

None

What is Traktor?

A new opportunity to tag Safari users across all devices

A new opportunity to tag Google Chrome users across all devices

A new opportunity to tag Internet Explorer users across all devices

All of these

What are the benefits of App Advertising for our clients?

Extend our ability to reach users at the right place, right time, and with the right messaging

Target consumers in the environment that they are spending the most time in

Increase the efficiency of advertiser’s campaigns as app perform better

All of these

What are the mandatory requirements to go live on App Advertising once the retargeting campaign is live?

At least 10K daily active users on the app + the mobile site must be tagged + Transactional app

At least 10K daily active users on the app + Transactional app

At least 10K Daily active users

A Transactional app

Which data in an opportunity is considered to calculate your forecast? (Multiple answers possible)

What is attribution?

Attribution is finding out what channels or devices convert best

Attribution is finding out which channels are most valuable to conversion

Attribution is understanding what shapes user’s decisions and the value of each touchpoint in the user journey

Attribution is understanding what shapes user’s decisions

What is an assisted conversion?

An assisted conversion is the last interaction that occurred as part of the user journey

An assisted conversion is the first interaction that occurred as part of the user journey

An assisted conversion is an interaction that occurred at some point of the user journey

An assisted conversion is an interaction that occurred at some point of the user journey, but was not the last interaction

What are the main reasons for sales discrepancies between Google Analytics (GA) and Criteo?

The attribution models are different

The Criteo sales tag is not working properly

The definition of a conversion in GA and for Criteo is different

All of these

What are the 2 main Affiliation networks that cannibalise the most the last click attribution model?

Reduction code

Cash back

Key worder

Comparator

When comparing Criteo to Google Remarketing, which of the following statements is true?

In recent head-to-head tests, Criteo has delivered twice the sales volume at a 30% lower COS than Google.

Even though both are Facebook Marketing Partners, Criteo has proven to drive better performance on Facebook than Google

Like Criteo, Google’s creative services team will build creative for all of their clients.

In recent head-to-head tests, Criteo and Google drove similar ROAS, but Criteo was able to drive higher sales volume thanks to its unmatched scale.

Which of the following best describes Adroll’s cross device capabilities?

Use a mix of probabilistic and deterministic user-to-device matching methodology

Use probabilistic user-to-device matching methodology

Adroll isn’t able to target users across devices

Use deterministic user-to-device matching methodology but at a very small scale

Which of the following about Adroll is FALSE?

Advertisers can segment campaigns and adjust bidding strategy accordingly

They have a large network of direct publisher relationships but rely mostly on ad exchanges

Advertisers can access detailed reporting including inventory, site- and ad-level transparency

They offer both prospecting and retargeting solutions

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