Digital Decoding Quiz
Digital Decoding Quiz
Test your knowledge about digital marketing concepts, ad formats, and key performance indicators with our engaging Digital Decoding Quiz! This quiz is designed for marketers, students, and anyone interested in enhancing their understanding of the digital realm.
Challenge yourself with:
- 10 thought-provoking questions
- Immediate feedback on your answers
- Insights into digital marketing strategies
What is frequency?
Reach/Impressions
Amount spent/Reach
Impressions/Reach
Impressions/Amount Spent
Which is the correct sequence of a marketing funnel?
Consideration, Awareness & Conversion
Awareness, Consideration & Conversion
Consideration, Conversion & Awareness
Conversion, Consideration & Awareness
Which of the following KPIs is unique?
Avinash is starting a NEW Vegetarian Biryani business. Which objective would help him reach his goals?
Traffic
Page Likes
Brand Awareness
Conversions
Bumper & In-stream are 2 different types of ------ ads?
Skippable
Non-Skippable
Search
Youtube
Which of these is NOT a digital KPI?
CPM
PPC
UTM
CTR
Are Bumper ads Skippable or Non - Skippable?
Skippable
Non - Skippable
The Estimated ad recall lift (People) metric shows how many people would remember seeing your ad if we asked them within ----- days.
3
4
2
6
What does CBO stand for?
Campaign Bidding Option
Campaign Bidding Optimization
Cost Budget Optimization
Campaign Budget Optimization
Which campaign type uses the keyword planner tool?
Display Campaign
Video Campaign
Search Campaign
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