Ch3

Library research provides access to .......... data, which can provide useful information.

An ......... trajectory may indicate strong consumer interest, while a ....... trajectory may indicate that consumer interest is waning.

An market is a group of firms producing a similar product or service.

Are selling products and services that customers “must have” rather than “want to have.”

The challenge in identifying an attractive target market is to find a market that’s ........ enough for the proposed business but is yet ........ enough to avoid attracting larger competitors.

Organizational Feasibility: Focuses on non-financial resources

Examples of financial resources : Lab space

Financial Performance : Estimate the proposed start-up’s financial performance by comparing it to ....., already established businesses.

A number of other financial factors are associated with promising business start-ups.