Ch3
Market Insight Quiz
Test your knowledge about market dynamics and consumer trends with our engaging Market Insight Quiz! This quiz covers essential concepts in market research and organizational feasibility, helping you understand the factors that contribute to a successful business strategy.
Key topics include:
- Understanding market trajectories
- Identifying attractive target markets
- Assessing financial performance
- Evaluating non-financial resources
Library research provides access to .......... data, which can provide useful information.
New
Historical
Archival
Current
An ......... Trajectory may indicate strong consumer interest, while a ....... Trajectory may indicate that consumer interest is waning.
Upgrade, downgrade
Downgrade ,upgrade
Upward,downward
Downward, upward
An market is a group of firms producing a similar product or service.
True
False
Are selling products and services that customers “must have” rather than “want to have.”
True
False
The challenge in identifying an attractive target market is to find a market that’s ........ Enough for the proposed business but is yet ........ Enough to avoid attracting larger competitors.
Large, small
Small, large
Large, large
Small , small
Organizational Feasibility: Focuses on non-financial resources
True
False
Examples of financial resources : Lab space
True
False
Financial Performance : Estimate the proposed start-up’s financial performance by comparing it to ....., already established businesses.
Identical
Same
Different
Similar
A number of other financial factors are associated with promising business start-ups.
Financial performance
Overall financial
Start-Up Cash
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