BMO Social Selling Survey | Specialized Sales

OPTIONAL: What year did you join BMO Financial Group?

OPTIONAL: Please enter your job title.

OPTIONAL: How long have you been using social media for business?

Less than a year10 years +

OPTIONAL: If you want to be entered for a chance to win a $30 Starbucks gift card, please provide your contact information below. This information will only be used to contact winners.

How much time do you spend using social media for business on a given week?

More than an hour a week

30 minutes to an hour a week

Less than 30 minutes a week

I don't use it at all

Has your use of social media had an impact on your ability to reach your business goals?

Yes

To help us improve the program, please provide further commentary on why social media has not had an impact on your ability to reach your business goals.

From a range of 1-10, how has social media contributed to your business?

	1 = lowest impact, 10 = highest impact
Contributed to increased awareness of your services within your target market	1 2 3 4 5 6 7 8 9 10
Gained new leads via referrals from existing clients on social media	1 2 3 4 5 6 7 8 9 10
Was able to identify a new lead through prospecting on social media	1 2 3 4 5 6 7 8 9 10
Helped deepen relationships with existing clients	1 2 3 4 5 6 7 8 9 10
Was able to upsell or expand business with a current client	1 2 3 4 5 6 7 8 9 10
Gained a better understanding of client needs	1 2 3 4 5 6 7 8 9 10

If social media has contributed to your sales this year, how many leads did you generate where social media was a touchpoint?

1-5

6-10

11-20

21+

OPTIONAL: Please enter any additional comments about your experience with social selling at BMO in the box below. Your responses will be kept anonymous and will used to help enhance the program.

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