Marketing Revision

Marketing mix planning begins with

When McDonald's targets children, teens, adults, and seniors with different ads and media, it is practicing ___________segmentation.

_______ involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, or buying behaviour. It is the most widely used method for primary data collection.

What does the term 'diffusion of innovation' mean?

There are many areas of external influences that affect pricing decisions. Which of the following is NOT one of these areas of external influences?

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he is exposed is called _____.

Because practically all marketers provide some services, ______ typically do not exist in today's business environment.

Conflict which occurs among firms at the same level of the marketing channel is known as ______ conflict.

Chronos pls designs and markets different brands of cycling watches. Each brand has a single unique feature: the Chronos Cosmos has a heart rate monitor, the Chronos Acumen is designed for older cyclists who prefer a large display, and the Chronos Agelis has a GPS function. Which of the following is evident here?

Which of the following statments is true of test marketing?

Customers who have low involement in the decision-making process are much more likely to:

Which of the following companies use product bundle pricing?

A brand name is part of the:

When viewing the market from a buyer's point of view, "convenience" corresponds to ______ in the four Ps according to the seller's point of view.

A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of _______.

The last group to adopt a new product, _____, is oriented toward the past and is suspicious of new products.

Within the Product Life Cycle concept, when will the numbers of new customers entering a market start to decrease?

The characteristic of a service whereby it cannot be seen, tasted, felt, heard, or smelled before being bought is called:

Which of the following support a 'repositioning' strategy?

In an effort to differentiate its offerings from its competitors, Dell Computers decided to add an extra USB port in all its laptops besides providing a free pair of Delphi power bass headphones with every Dell laptop. Although the additional features increased the price of the laptops by $100, Dell was confident that the strategy would help boost demand for its laptops substantially. This is an example of _________.

When Minute Maid mailed out free samples of its new intant drink mix, it was trying to move prospective customers into the _____ stage of the product adoption process.

Which of the following is/ are part of the company's internal operating environment?

Which of the following criticisims may be made of the Product Life Cycle?

The increasing use of market segmentation, targeted marketing and product specialisation has resulted in a greater need for:

Marketers must be careful to guard against _______ when using age and life-cycle segmentation

Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to check competition. Kellogg's is in the _____ stage of the product life cycle.

Which of the following refers to a nonprobability sample in which the researcher selects the easiest population members from which to obtain information?

A consumer that spends considerable time and energy seeking detailed infromation about a product prior to purchase is displaying which type of decision making?

With reference to the ADIA model of advertising effects, what does the first A stand for?

Which of the following is considered to be a relative strength of advertising?

Often when a company introduces a new product or line extention, its promotion will focus on ________ in order to initiate the product-adoption process.

A regional supermarket chain runs print, radio, and television advertisements announcing that 1% of each of its sales is donated to local after-school programs for underpriviledged youth. This is an example of _________.

A marketing research company asked members of a focus group to describe several brands as animals. This is an example of ______.

For which of the following would a company use an exclusive distribution strategy?

In the contet of behavioural segmentation, markets segmented by ______ can be categorised into light, medium, and heavy product users.

Which of the following statments is true of social classes?

When _______ branding is used, each of a firm's products is branded with at least psrt of the same name.

Quantitative research collects which of the following types of data?

Marketers describe the way a consumer processes information to arrive at brand choices as _____

Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Carrie exhibits _____