Pack
Which metric(s) do you think this Mountain Dew pack did well in?
Visibility on shelf only
Persuasion only
Both visibility on shelf and persuasion
Which is an effective way to stand out on shelf? Multiple Choice possible
Using a bright color for the pack
Using a pack color that contrasts with other shelf products
Putting a cute/cool character on the pack
Which of the below is/are examples of distinctive assets? Multiple Choice possible
Brand logo
Pack Structure / Shape and Color
Characters on the pack
Which of these modules will help you understand the hierarchy of elements on the pack?
DOT technique
Focus Tracking
Implicit Reaction Test
Which pack do you think was perceived to be more premium by consumers?
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You own a brand with several variants underneath it. Which would be the most important?
Similarities in the pack designs of different variants
Distinctive pack designs for different variants
Both are important
A brand is planning a relaunch and has big spends planned. It is a big brand and the objective is to choose the pack that best delivers on shelf, delivers the new proposition and retains brand cues. Which of these solutions will you use?
PACT Screener – We only need to screen between the 3 packs
COMPACT – COMPACT will screen the 3 packs and can understand shelf performance
PACT – PACT will inform if the brand performs well on shelf and has modules to understand if its communicating brand cues and is delivering the proposition
Which metrics do you think this yoghurt pack fared the worst on? Multiple Choice possible
Communication
Visibility on the shelf
Persuasion (Purchase Intent)
It did well on all metrics
Which of the below elements need NOT be featured on a FMCG pack? Multiple Choice possible
Functional benefits
Reasons to believe
Emotional end benefit/ promise
Consumer reviews
How many statements can we ask in the attribute list in PACT?
Up to 12 statements
Up to 15 statements
Up to 8 statements
Which communication strategy on pack is most persuasive (i.e. Likely to lead to more sales)?
Emphasizing on category benefits
Emphasizing on distinct brand-specific benefits
A balance of both
Which of the below is the most important for creating powerful packaging design?
Visibility on shelf
Communication
Persuasion (Purchase Intent)
A balance of Visibility, Communication and Persuasion
In the PACT Hardware module, you can also test the taste of product after consumption. True or False?
True – We can ask respondents to taste and ask for a few attributes on taste
False – No, we do not ask for taste
Which pack has a better hierarchy / arrangement of design elements?
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Which of these can be used for gate-keeping or to pass the pack through a go/no-go in the final stage before launching?
Only PACT
PACT and COMPACT
PACT, COMPACT and PACT Screener
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