Marketing

Master Your Marketing Knowledge

Put your marketing skills to the test with our comprehensive quiz! Whether you're a professional looking to sharpen your expertise or a student eager to learn, this quiz covers a wide range of topics within the marketing field.

30 engaging questions
Multiple choice and text answers
Gauge your understanding of essential marketing concepts

30 Questions8 MinutesCreated by EngagingMarket101

A specified group of potential customers within a market

We’ve decided to compete ____________ quality, not price.

With

Travel prices that are reduced for a fixed period of time

Informing customers about a product that they don’t know about yet

Stopping other companies and criminals from copying a product or making a bad version of a product

Making products distinctive, so that people make a deliberate decision to select them, rather than choosing them randomly

Enumarate types of communications covered by public relations:

The PR department has no role in marketing new products

True

False

Marketing research provides a systematic approach to the creation of information that will improve ...

The extent to which a product has entered a market

A company’s profitability

A company’s staff/ personnel

Parts of the market where a demand is not being met

Companies (or people) who go bankrupt or lose money because of a particular situation are _________________________ of that situation

A possible dangerous situation in the future

When a company has become big enough to function effectively, it has gained...

When something is _________________________, it is giving the best possible revenue or profit in relation to the amount of money originally invested.

When no new companies can enter a market because there are too many competitors, the market has reached

A company’s freedom to choose what price it needs to charge

The money needed to manufacture something

A deliberately high price charged for a luxury or special product

The process of deciding what price to charge for something

All the different prices charged for a product (from the lowest to the highest)

To remove or eliminate some of the costs of manufacturing something

where customers have a chance to try a product or buy it at a special price

When you decide to buy something immediately without thinking about it previously

Using the company or brand name to reassure customers that the product is safe, reliable and good quality

The amount of money spent on marketing

Decreasing in value over time

A _______________ organization anticipates changes

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