SEPHORA QUIZ

What are the 4 Sephora Goals?

Expert, Show, Link & Plan

Tell, Link, Build & Win

Understand, Learn, Leverage & Plan

What is the Sephora culture?

At Sephora, we believe beauty is achieved through using a system of consistent skincare and complexion perfecting products.

At Sephora, we believe beauty is for each person to define and ours to celebrate. Together, we support and encourage bold choices in beauty and in life. Our purpose is to inspire fearlessness.

At Sephora, we believe beauty is obtained by knowing the trends and techniques. We teach our clients what is most current.

What are the Sephora values? (These are what you will live as you work in a Sephora store)

Passion for our clients, leading expertise in beauty, initiative, teamwork, respect for all, work life balance & innovation.

Delivering a personal sales goal.

Fun, excitement and achievement

What role is the elevated expert & cast member?

Front line- interacting with clients and who you will interact with

Back stage- supporting the team

Front line- interacting with clients and not someone I need to know

Who are the two strategic education partners that you need to know?

Leader of Education Management & Regional Education Manager

DEM (District Education Manager) & Education Lead (In store Education role)

LEM (Local Education Manager) & Cast Coach

What other store partners do you need to know?

Senior Artist, Senior Skincare Advisor, PBA- Personal Beauty Advisor, SUBC Facilitator (Sephora University Beauty Class)

Lead artists, Selling Facilitators and Selling Managers

Lead artists, Line Assigned Managers and Stock Lead

What is the other name for Sephora’s Brand Education Strategy?

Learn an Link

Tell and Do

Full Circle Expertise

What is Full Circle Expertise mean?

Advice in a relevant manner. (Social, Trend, Live)

Sell from each category. (Skin, Complexion, Hair)

Give expert advice at all levels. (Video, BFD, Elevated Training)

What tool do I use to know Sephora expectations?

I’ll figure it out when I arrive in the store

These aren’t relevant to me

Sephora Brand Partner Expectations

What’s your #1 priority?

Store team should be #1 priority for the day. Being flexible w/ the store and build a solid relationship.

Talking to the SD and getting the gratis handed out.

Selling and talking to Clients are #1 while I am in the store.

What do I need to do prior to store visits?

Call the store.

Understand store protocol.

Plan an event.

Who do I find and meet on my first store visit?

SUBC Facilitator

The Store Manager

Director in charge. (DIC)

What is the focus for a BFD?

A special event theme

Mega Event recruiting clients

Education focus/ Cast member focus

What is the Pathway to Impact?

How to train BFDs. Brand focus, cast focus & other world focus. In-depth face to face training.

A way to engage the client and make the sale

The path a client should follow in the store leading to the register.

How do I know I’ve had a successful BFD?

I covered every item we sell and looked like an expert.

Cast excited, sharing w/ clients, impression on future sales, cast challenged & followed up with coaching.

Cast happy, gratis handed out & I gave the important information.

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