<div><strong>What should your top marketing priority be?</strong></div>

Where does most of your new business come from?

Repeat business from loyal customers and word of mouth

Repeat business but we never quite know when to expect it

People searching for us

Our sales team knocking on doors and calling people

From our website

How would you describe the level of inbound queries you’re currently getting?

We are getting as many good quality enquiries as we can handle

There’s plenty coming in, but often they can be low value or not understand our offering

There’s plenty coming in, but we don’t have time to sort the good from the bad

We get enough, but could always do with more

It’s critically low, we need to generate more business fast

How is your brand seen in the marketplace?

We are recognised as the market leader with a strong and comfortable position. Our customers come to us due to our brand strength

Our products/services are unique and innovative and offer a solution that others don’t

Our products/services can be more expensive but are of a higher standard quality

We offer the cheapest prices in the market

Our brand and message is a bit undefined at the moment, either customers don’t really know what we do or we need to clarify our strengths

What role does your website play in your marketing?

Our website is essential and drives a lot of our revenue through direct online enquiries

Our website seems to get a lot of traffic but they don’t convert

We get people making enquiries on our website but find it hard to turn them into customers

We’re not really sure who is visiting our website

Everyone knows who we are, but we don’t seem to get a lot of web traffic

How do you view digital and social media marketing?

It is an essential part of our strategy to track and measure our results

I will do it selectively where I’m confident we are reaching the right people

We are trying it, but not getting the results we want

I’d like to do it more, but I’m not sure where to start

It’s just a fad, I prefer something more traditional

Do you have enough leads?

We have a very clear idea of our market and don’t need any more leads

We have long lists of leads, but no time to keep in touch with all of them

We’ve tried lead generation but it hasn’t worked

We need to generate more leads

We don’t need leads, we rely more on direct one off sales

How do you view Content Marketing?

Content is critical to our strategy, our offering is complex or new and can best be explained through articles and technical papers

We’ve got lots of great content but aren’t using it as much as we could

We’re using our content but not sure if it’s getting a return for us

We would benefit from creating better content, but don’t always have the resources or the time to do it properly

People understand our product already, so the key for us is for our brand to stand out, so content is not such a priority

Which marketing goals are you actively pursuing? (Choose as many as apply)

Building our brand

Educating current customers about what else we offer

Educating new prospects about our offering

Generating specific leads for our sales team to follow-up

Driving traffic to our website

Keeping up with our competitors

Which of below describes your target market (Choose as many as apply)

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