Entrepreneurship

What is the easiest part of launching a business?
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
The process of examining a need in the market, and developing a solution for this need.
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
The process of determining the entrepreneur's ability successfully turn an idea into a business.
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
The process of determining whether an entrepreneur's idea is a viable foundation for creating a successful business.
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
The process of determining whether an entrepreneur's idea is a viable foundation for creating a successful business.
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
"Should we proceed with the business idea?"
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
This serves as a filter, screens out ideas that lack the potential of a successful business.
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
This helps to fully understand all that will be required to launch and build the business.
Conducing an Idea Assessment
Conducting a Feasibility Analysis
Developing a Business Model
Creating A Strategic Plan
The launch of a business is like a.....
Funnel
Siphon
Pipe
Filter
The technological and unique features in a business.
Offering
Value Proposition
Core Competencies
People
The Founding Entrepreneurs
Offering
Value Proposition
Core Competencies
People
How many steps is the Idea Sketch Pad composed of?
3
4
5
6
The analysis of the industry and targeted market segment.
An Industry and Market FA
The Product or Service FA
The Financial FA
Entrepreneur FA
In 1980-1990, Women entered the workforce at a higher rate than ever before.
True
False
Which of these was NOT a result of women entering the workforce?
Daycare Industries
Restaurant Industry
Growth in the auto-industry
Economic Industry
The technological factors led to a _________________ in the number of people reading print newspapers.
Increase
Decrease
Provided customers with opportunities to improve education and skills at an affordable price.
Web-based learning
Improved educational factors
Technological improvements
Skill factors
Open markets allowed businesses to seek customers and suppliers from all corners of the world.
Sociocultural
Econcomic
Technological
Global Factors
This analyzes a specific industry's attractiveness within the competitive environment.
Porter's five forces model
Business planning process
Idea Sketch Pad
 
Who developed the five forces model?
Michael Porter
Matthews Porter
Milo Porter
Mark Porter
The strongest of the five forces.
Rivalry among companies
Bargaining power of supplies
Bargaining power of buyers
Threat of new entrants
The industry is more attractive when the industry is growing fast.
True
False
The industry is more attractive when there is an average number of competitors.
True
False
The industry is more attractive when there is an opportunity to sell a differentiated product/service
True
False
The greater the leverage, the _____________ attractive the industry.
More
Less
The industry is more attractive when there are only a few suppliers selling a commodity product.
True
False
The industry is more attractive when there are substitutes available.
True
False
The industry is more attractive when the switching costs are high.
True
False
The industry is more attractive when the items account for a small portion of the overall cost of the finished product.
True
False
The Buyers' influence increases when the amount of customers is ______________
Large
Small
The industry is more attractive when the switching costs to competitors product is ________
High
Low
The industry is more attractive when the number of buyers is __________
Large
Small
Customers find it easy to collect information on suppliers, costs, prices, and product features.
True
False
The items a company sells to the industry account for a small portion of the customers' finished products.
True
False
The larger the pool of potential new entrants, the __________ attractive the industry is.
More
Less
The industry is more attractive when the advantages of the economies of small is
Present
Absent
This exists when companies achieve low average costs by producing huge volumes of items.
Economies of Scale
Power of Buyers
Power of Suppliers
Rivalry
The relationship between the quantity produced and per-fixed cost is....
DIrect
Inverse
The greater the quantity, the __________ the per-unit fixed costs.
Higher
Lower
The threat of substitutes is present when the buyers' switching costs are....
High
Low
Matrix that allow entrepreneurs to assign quantitative scores to the five forces influencing attractiveness.
Five Forces Matrix
Feasibility Analysis Matrix
Primary Matrix
Industry Attractiveness Matrix
Determines the degree to which a product or service idea appeals to potential customer and identifies the resources necessary to produce it.
Product or Service Feasibility Analysis
Financial Feasibility Analysis
Entrepreneur Feasibility Analysis
Industry and Market Feasibility Analysis
Collecting data first-hand and analyzing it.
Primary Research
Secondary Research
Gathering data that already has been compiled and analyzing it.
Primary Research
Secondary Research
Which of these is not a method of Primary Research?
Focus Groups
Prototypes
In-home trails
Trade Associations
Which of these is not a method of Primary Research?
Customer Surverys
Windshield Research
Industry Databases
Which of these is not a method of Secondary Research?
Internet
Local Data
Articles
Focus Groups
Which of these is not a method of Secondary Research?
Demographic Data
Industry Databases
Trade Associations
In-home Trials
How many people compose a focus group?
4-8
6-10
8-12
10-14
An original, functional model of a new product that entrepreneurs can put into the hands of potential customers so that they can see it, test it, and use it.
Prototypes
In-home trials
Windshield Research
Focus Groups
Driving around observing competition.
Prototypes
In-home trials
Windshield Research
Focus Groups
Sending researches into customers' residents to observe them as they use the company's product or service.
Prototypes
In-home trials
Windshield Research
Focus Groups
In-home Trials are affordable.
True
False
A broad financial analysis that examines the basic economic feasibility that is sufficient.
Product or Service Feasibility Analysis
Financial Feasibility Analysis
Entrepreneur Feasibility Analysis
Industry and Market Feasibility Analysis
"Can this business generate adequate profits?"
Product or Service Feasibility Analysis
Financial Feasibility Analysis
Entrepreneur Feasibility Analysis
Industry and Market Feasibility Analysis
An estimate of how much start-up capital is required to launch a business.
Initial Capital Requirements
Estimated Earnings
Time-out for cash
Return on Investment
Service business uses more capital than retail and manufacturing business.
True
False
Forecasting the earning potential of the business.
Initial Capital Requirements
Estimated Earnings
Time-out for cash
Return on Investment
Amount of money possible to make after all the expenses have been paid for.
Initial Capital Requirements
Estimated Earnings
Time-out for cash
Return on Investment
The total cash it will take to sustain the business until it achieves break-even cash flow.
Initial Capital Requirements
Estimated Earnings
Time-out for cash
Return on Investment
The main reason for business failure is running out of cash.
True
False
Combines the estimated earnings and capital requirements to determine the rate of return the venture is expected to produce.
Initial Capital Requirements
Estimated Earnings
Time-out for cash
Return on Investment
The benefit (profitability measure) to an investor resulting from an investment of the same resource.
Initial Capital Requirements
Estimated Earnings
Time-out for cash
Return on Investment
Which of these is not a reason for a start-up companies capital?
Equipment
Buildings
Hire or Train Employees
Promotion for products
Personal Expenses
A manufacturer makes $2000000. The product costs $400000. The payroll expenses are $500000. The manufacturing equipment costs $100000. The taxes are $400000. How much did the manufacturer earn?
$600,000
$900,000
$300,000
$1,000,000
Point at which the sales revenue equals the fixed and variable costs. While the cash flow is neither positive nor negative.
Cash-flow breakeven point
Rate of return on Capital
Return on Investment
Time Out for Cash
The estimated earnings was calculated to be $1,000,000. While the capital invested was $500,000. What is the rate of return?
2
500,000
1,500,000
The gross profit was $500,000 , while the expenses were $100,000. The investment was $100,000. What is the return on investment?
6
4
5
7
The gain of investment was $500,000 , while the cost of investment was $100,000. What is the return on investment?
4
5
6
7
The company's total revenue was $2,000,000 , while the costs of goods sold was $1,000,000. The expenses covered were $200,000. The investment was $200,000. What is the return on investment?
4
5
6
7
The revenue was $600,000 , while the cost of goods sold was $200,000. What is the return on investment?
2
8
4
6
"Is this idea right for me?"
Entrepreneur Feasibility
Entrepreneurial Readiness
Entrepreneurial self-assessment
Assesses whether the business will generate enough profit to support everyone's income needs.
Entrepreneur Feasibility
Entrepreneurial Readiness
Entrepreneurial self-assessment
Knowledge, experience, and skills necessary to be successful.
Entrepreneur Feasibility
Entrepreneurial Readiness
Entrepreneurial self-assessment
Which of these is not a source of knowledge for an Entrepreneur?
Previous jobs
Formal education
Interests
Hobbies
Building a Team
Ambitions
Evaluates Entrepreneurial readiness.
Entrepreneur Feasibility
Entrepreneurial Readiness
Entrepreneurial self-assessment
"How would we proceed with this business idea?"
Developing Business Model
Conducting an idea assessment
Creating a strategic plan
Conducting a feasibility analysis
Helps entrepreneur fully understand all that will be required to launch or build a business.
Developing Business Model
Conducting an idea assessment
Creating a strategic plan
Conducting a feasibility analysis
Entrepreneur tests concepts and uses what is learned from customers to refine it.
Developing Business Model
Conducting an idea assessment
Creating a strategic plan
Conducting a feasibility analysis
A good business models starts with customers.
True
False
Large companies are more successful on focusing on a specific market niche than smaller companies
True
False
Identifying segments of customers who have a clearly defined need.
Customer Segments
Customer Relationship
Channels
Key Partners
A collection of products or services that the business offers to meet the needs of customers.
Value Proposition
Key Activites
Cost Structure
Key Resources
All the things that sets a business apart from others.
Value Proposition
Key Activites
Cost Structure
Key Resources
Not every business provides the same type of customer service.
Customer Relationships
Customer Segments
Key partners
Key activities
Communication channels refer to......
Promotion
Product placement.
Distribution channels refer to....
Promotion
Product placement
Refers to the communication and distribution channels.
Customer Segments
Customer Relationship
Channels
Key Partners
Defines how customers seek out information about a specific type of product.
Communication channels
Distribution channels.
Which of these is not an example of communication channels?
Twitter
Tumblr
Google
Defines the most effective way to get products to customers.
Communication channels
Distribution channels.
Which of these is an example of a distribution channel?
Facebook
Dailymotion
Putlocker
Amazon
Builds a basic checklist of what needs to be done to open a business and what activities are necessary to ensure long-term success.
Key Activities
Key Resources
Value Proposition
Channels
"What are the human, capital, intellectual resources needed for the business to be successful?"
Key Activities
Key Resources
Value Proposition
Channels
Includes suppliers, outsourcing partners, investors, industry partners, advisors, and all other external businesses or entities that are critical to make the business model work.
Key Partners
Key Resources
Value Proposition
Channels
Entrepreneurs can expect to become successful all by themselves.
True
False
Entrepreneur must determine how the value proposition will generate revenues.
Value Proposition
Revenue Stream
Cost Structure
Key Resources
Entrepreneur must identify the fixed and variable costs necessary to make the business model work.
Value Proposition
Revenue Stream
Cost Structure
Key Resources
Test the problem that the entrepreneur thinks is being solved by the business with customers.
Test Value Proposition
Develop Business Model Canvas
Business Prototyping
Pivot Business Model
Test the solution to the problem in the market.
Test Value Proposition
Develop Business Model Canvas
Business Prototyping
Pivot Business Model
Test the product with a prototype or minimal viable product.
Test Value Proposition
Develop Business Model Canvas
Business Prototyping
Pivot Business Model
Entrepreneurs test the business models on a small scale before committing to serious resources to launch a business that might not work.
Test Value Proposition
Develop Business Model Canvas
Business Prototyping
Pivot Business Model
Recognizes that a business idea is a hypothesis that needs to be tested before taking it full scale.
Test Value Proposition
Develop Business Model Canvas
Business Prototyping
Pivot Business Model
The process of rapidly developing simple prototypes to test key assumptions by engaging real customers.
Lean start-up
Minimal Viable Product
Pivots
The simplest version of a product or service with which an entrepreneur can create a sustainable business.
Lean start-up
Minimal Viable Product
Pivots
The process of making changes and adjustments in the business model on the basis of the feedback a company receives from customers.
Lean start-up
Minimal Viable Product
Pivots
Changes to the product to enable it to better meet the needs and wants of the customers.
Product Pivot
Customer Pivot
Service Pivot
Revenue-Model Pivot
Changes in the target customer description.
Product Pivot
Customer Pivot
Service Pivot
Revenue-Model Pivot
Changes in the way the firm generates.
Product Pivot
Customer Pivot
Service Pivot
Revenue-Model Pivot
What is another name for The Business Plan?
The Road Map
The Highway Map
The Path Map
The Leading Map
This is a planning tool that builds on the foundation of the idea assessment, feasibility analysis and business model.
Idea Assessment
Feasibility Analysis
Business Plan
Business Model
The Business Plan provides less detail than the Idea Assessment, Feasibility Analysis and the Business Model,
True
False
The Business Plan guarantees success.
True
False
Serves as an entrepreneur's road map on the journey towards building a business.
Idea Assessment
Feasibility Analysis
Business Plan
Business Model
The best insurance against launching a business destined to fail.
Idea Assessment
Feasibility Analysis
Business Plan
Business Model
Proving that a market really does exist for your product or service.
The Reality Test
The Competitive Test
The Value Test
Evaluates a company's position relative to it's competitors.
The Reality Test
The Competitive Test
The Value Test
The management's ability to create a company that will gain an edge over its rivals.
The Reality Test
The Competitive Test
The Value Test
Proving the venture offers investors or lenders an attractive rate of return or high probability of repayment.
The Reality Test
The Competitive Test
The Value Test
Involves providing that a market for the product exists.
External component of The Reality Test
External component of The Competitive Test
Internal component of The Reality Test
Internal component of The Competitive Test
Focuses on the industry's attractiveness, market niches, potential customers, market size and degree of competition.
External component of The Reality Test
External component of The Competitive Test
Internal component of The Reality Test
Internal component of The Competitive Test
Focuses on the product itself.
External component of The Reality Test
External component of The Competitive Test
Internal component of The Reality Test
Internal component of The Competitive Test
Evaluates the company's relative position to its key competitors.
External component of The Reality Test
External component of The Competitive Test
Internal component of The Reality Test
Internal component of The Competitive Test
Focuses on the management's ability to create a company that will gain an edge over existing rivals.
External component of The Reality Test
External component of The Competitive Test
Internal component of The Reality Test
Internal component of The Competitive Test
Which of these is not included in the title page of a business plan?
Company's name
Names of founders
Date issued
Profit
What is the maximum amount of pages for the executive summary?
1
2
3
4
The written version of the "elevator pitch".
Executive Summary
Mission/Vision
Product Description
Business or Industry Profile
Which of these is NOT included in the Executive Summary?
Context
Target Customers
Clicher
Income
Point of Differentiation
Benefits
It is the broadest expression of a company's purpose and defines the direction in which it will move.
Executive Summary
Mission/Vision
Product Description
Business or Industry Profile
What is the maximum amount of words for the mission?
10
15
20
25
Descriptive fact about the product or service.
Feature
Benefit
This is what the customers gain from the product or service.
Feature
Benefit
Provides readers with an overview of the industry or market segment in which the new venture will operate.
Executive Summary
Mission/Vision
Product Description
Business or Industry Profile
Which of these is NOT included in the business or industry profile?
Key Trends
Key Activites
Growth or Decline
Market Size
Distinguishes the entrepreneur's product or service from others already in the market.
Competitor Analysis
Marketing Strategy
Plan Of Operation
ProForma Financial Statement
First-hand competitor research is not valuable.
True
False
Provides proof of an existing profitable market.
Competitor Analysis
Marketing Strategy
Plan Of Operation
ProForma Financial Statement
Proves that target customers actually need or want the product or service.
Showing Customer Interest.
Document Market Claims
Supports the market size and growth rates with facts.
Showing Customer Interest.
Document Market Claims
Which of these is NOT addressed in the Marketing Strategy?
Target market
Pricing
Income
Distribution
An organizational chart that identifies the business's key positions and the people who occupy them.
Competitor Analysis
Marketing Strategy
Plan Of Operation
ProForma Financial Statement
An outline of the proposed company's financial statements of the proposed venture.
Competitor Analysis
Marketing Strategy
Plan Of Operation
ProForma Financial Statement
States the purpose of the financing, plans for repayment, and exit strategy.
Loan or Investment Proposal
Marketing Strategy
Plan Of Operation
ProForma Financial Statement
Repayment or exit strategy.
Loan or Investment Proposal
Marketing Strategy
Plan Of Operation
ProForma Financial Statement
Insufficient funding or capital, or too much debt.
Undercapitalization
Overcapitalization
Undercapitalization is the most common reason banks reject small business loan application.
True
False
Lenders or Investors are convinced of a company's ability to meet it's regular financial obligations and to repay the bank loan.
Capital
Capacity
Collateral
Conditions
Assets an entrepreneur pledges to a lender as a security for repayment of the loan.
Capital
Capacity
Collateral
Conditions
Lenders or Investors must be satisfied with the entrepreneur's personality.
Capital
Capacity
Character
Conditions
Which of these is NOT a character investors are looking for in an entrepreneur?
Honesty
Polish
Determination
Snob
Factors such as potential growth in the market, competition, location, form of ownership and loan purpose.
Capital
Capacity
Collateral
Conditions
Conditions surrounding a loan request affect the owner's chance of receiving funds.
True
False
Presenting the plan.
The Pitch
Plan of operation
ProForm Statement
Investment Proposal
What is the maximum time recommended for a presentation?
10 minutes
20 minutes
30 minutes
40 minutes
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