What Type of Consumer are You according to V.A.L.S.?
Discover Your Consumer Identity with V.A.L.S.
Are you curious about what type of consumer you truly are? Take our engaging quiz based on the V.A.L.S. framework to uncover your consumer identity! This quiz will help you explore your spending habits, values, and aspirations in a fun and interactive way.
Find out how you measure up against different consumer types:
- Economic state
- Spending decisions
- Values and beliefs
- Personal goals
Which of the following best describes your economic state/spending habits?
I struggle to meet daily or basic needs
I'm not very well-off, but I believe I can rise above my circumstances through skill and luck
I have a steady job, I won't get rich off of it but I have my family and I'm stable
I like to be in tune with the latest trends and fads
I have to have the newest or the most luxurious products
I don't like to conform to tradition, I have some money but I don't keep up with the trends
I value experiences over material products, and I like to do things myself
I prefer simple living, and I am very environmentally conscious
I have enough money to do the things I enjoy, and I don't care much what others think
You find 100$ on the ground. What do you do with it?
Buy food for myself/my family, we need it
Go to a casino
Maybe buy something nice for someone in my family, or a nice meal
Finally get that new pair of fancy jeans
Put it toward my Rolex savings
Use it on something edgy or fun
Put it in my travel funds for a family trip
Buy a new composter
Put it in my savings
What is your go-to coffee order?
A cup of water
Instant
Home-brewed
A mocha latte frappucino with caramel swirl, extra espresso, cold brew cold foam topped with whipped cream over ice
An americano
Iced cold brew, plain or just with some flavor
I like to make my own!
The coffee bean farming process is bad for the environment, I only drink lemon water
I occasionally splurge on a latte, but the coffee pot works fine
Your friend wants to go see a movie. Do you go?
I cannot afford to see a movie
I probably cannot afford to see a movie
Maybe if my kids want to go see it, too!
If it's a cool new movie, hell yeah
Only if it's in a luxury theater
As long as it's something indie or underground
Maybe, I'd rather do something interactive, though
Only if the theater is solar- or wind-powered
Depends, I don't go to the movies a lot but if it seems interesting, I'll go
What is your education level?
None
Low
I graduated high school, and maybe attended some college
I'm in school or went to college
I definitely went to college. It was an Ivy league, not that you asked
I went to college, but just cause my parents made me. I'm my own person now, though
I went to college and got a job in my field!
I attended college, and now I try to learn about worldly topics
I went to college.
What is your dream job?
Any job
A job that makes moneyyyyyyy
I would like to be promoted to assistant manager one day!
TikTok influencer
The highest paying job ever. CEO of Google.
Twitch streamer
My dream job is no job, ha! Retirement, here I come!
I want to be a windmill
I'm happy where I'm at
Family elders are expressing disapproval of you to the rest of the family. What do you do?
I am poor
I am still poor, but less
Family is everything! I must apologize
Lmaooo elders are lame
Who cares, I have a mercedes
Lmaooo elders are lame (edgy version)
Oh geez! I should probably figure out what's wrong and apologize
I will turn them to compost
I don't care much what others think
A powerful but corrupt judge offers you wealth if you'll testify against your friend. What do you do?
If it was a lot, I would have to to survive
If it was a lot I would consider it
Of course I wouldn't do it! Trust is everything
Only if I could trend because of it
Ha, of course! I want more money
I look cooler and more alt if I don't do it
Of course I won't do that! I love my friends!
Money printing is bad for the environment
I won't.
Do you respect the laws and authorities of the community?
I have to
I pretty much have to
Yes, the laws are what hold society together
For the most part, yes, it's not cool to be a criminal right now
Only when they benefit me
Hell no, screw the authorities! But yes
Oh, of course!
If the laws are protective of the environment and the social causes I believe in
Only when I believe them to be just.
Do members of your home town shun, avoid, or mock you?
Yes, because I'm poor
Sometimes, because I'm poor
Not really, I'm a stand-up citizen
No, I always know how to act in a way to make people like me
They wish they were me!
Yeah, because I'm not like other girls/boys/people. I'm quirky.
No, of course not! I love my hometown
Sometimes, because my passion makes them uncomfortable
Not really, but I also don't care much
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