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Red Bull Insights Master: Week 6

When thinking about the 3 needs of your customer, which of the following is NOT a need?

Core Needs

Corporate Needs

Personal Needs

Store Needs

Select all that apply: Red Bull's 2017 BP objectives were:

Double Down on Development

Raise Brand Relevance

Establish RBTV

Increase Consumption Through Occasions and Choice

Volume Growth to Drive Share

Own The Night

Can Love To Brand Love

What is the first step when creating a Category definition?

Determine the consumer needs for the category

Determine the products that meet the consumer need

Determine the purchase decision hierarchy

Develop a category structure using shopper insights

Select all that apply: which of the following is NOT a component of what we mean when we say Category Definition?

Distinct and manageable

Interrelated

Substitutable

Consumer need

Consumer perception

Discrete business unit

Which of the following is the right path when building an analytical framework?

Fact-Observation-Insight

Observation-Fact-Insight

Insight-Observation-Fact

Fact-Insight-Observation

BONUS: Before coming to Red Bull, Andre De Pape worked at _____

I didn't watch that episode of Real Talks, I'm boring like that

The Drake Hotel

Pepsi

Monster Energy

Universal Records

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