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Quizzes > Business & Finance

SWOT Analysis Test: Assess Your Strategy Skills

Quick, free SWOT analysis quiz to check your knowledge. Instant results.

Editorial: Review CompletedCreated By: Carolina TaveiraUpdated Aug 26, 2025
Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art SWOT letters with icons for strengths weaknesses opportunities threats on dark blue background

This SWOT analysis test helps you review strengths, weaknesses, opportunities, and threats and apply the framework to real business choices. You'll get instant feedback and see which topics to revisit. For related practice, check out a marketing practice test, build speed with a multiple choice practice test, or explore service scenarios in a customer service quiz.

What does SWOT stand for in strategic analysis?
Sales, Web, Operations, Trends
Systems, Workforce, Operations, Technology
Strengths, Weaknesses, Opportunities, Threats (Correct because these are the four dimensions analyzed)
Strategy, Workflows, Outputs, Tactics
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Strengths and Weaknesses in a SWOT analysis are best described as which type of factors?
Internal factors the organization can influence (Correct because they exist within the firm)
External factors outside the organization
Industry forces only
Macroeconomic conditions only
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Opportunities and Threats in a SWOT analysis are primarily:
Only competitor actions
External factors in the environment (Correct because they arise outside the organization)
Employee performance metrics
Internal process issues
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A key purpose of a SWOT analysis is to:
Eliminate the need for market research
Replace the need for a business plan
Forecast quarterly revenue precisely
Inform strategy by aligning strengths with opportunities (Correct because SWOT supports strategic fit)
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In SWOT, which of the following is most likely a Strength?
A new market trend
A looming regulation
A patented technology you own (Correct because it is an internal advantage)
A shift in exchange rates
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Which is the best example of an Opportunity for a local cafe?
Outdated espresso machines
Strong brand reputation
A slow barista during morning rush
A nearby office complex plans to open next month (Correct because it creates potential demand)
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When prioritizing SWOT items, a practical approach is to:
Alphabetize by first letter
Rank by potential impact and ease of action (Correct because it helps focus on high-value, feasible items)
Pick randomly to avoid bias
Choose the longest statements first
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Which data source best validates a suspected Threat of customer churn?
Anecdotal comments from one salesperson
Office rumor mill
Cohort retention analytics over time (Correct because it quantifies churn patterns)
An internal slogan
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In SWOT, a new government subsidy favoring your technology would be:
An Opportunity (Correct because it is a favorable external change)
A Weakness
A Threat
A Strength
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The TOWS matrix extends SWOT by:
Mapping strategies that match internal and external factors (Correct because it links S-O, W-O, S-T, W-T strategies)
Eliminating weaknesses
Replacing SWOT with VRIO
Focusing only on threats
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Which pairing best reflects an S-O strategy in TOWS?
Address skill gaps to counter a new competitor
Use cash reserves to mitigate supplier power
Use strong brand loyalty to enter a growing adjacent market (Correct because it leverages an internal strength against an external opportunity)
Fix slow delivery to reduce regulatory risk
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A structured way to weight SWOT factors for decision-making is to:
Ignore conflicts between factors
Vote by applause volume
Assign weights and ratings, then compute weighted scores (Correct because it quantifies relative importance)
Choose the CEO's favorite items
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In competitive SWOT, analyzing rivals' Strengths and Weaknesses helps you:
Copy their entire business model
Set your tax strategy
Determine your corporate legal structure
Identify your differentiation strategy (Correct because it reveals gaps and positioning)
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Which is the best example of misclassification in SWOT?
Listing "patent portfolio" as a Strength
Listing "new export market" as an Opportunity
Listing "rising raw material costs" as a Weakness (Correct because it is an external Threat)
Listing "outdated CRM" as a Weakness
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When translating SWOT into a roadmap, what should be prioritized first?
Anything that fits the existing calendar
High-impact, low-effort initiatives (Correct because they deliver quick, valuable wins)
Projects with the fanciest technology
Low-impact, high-effort projects
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Which visualization best helps communicate priority of SWOT items?
A budget pie chart without labels
An impact vs. effort matrix (Correct because it shows value relative to difficulty)
A random word cloud
A Gantt chart of historical projects
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How can VRIO complement SWOT?
By quantifying macroeconomic threats
By replacing Opportunities with Objectives
By ignoring organizational capabilities
By testing if listed Strengths provide sustained competitive advantage (Correct because VRIO evaluates value, rarity, imitability, organization)
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To integrate SWOT into risk management, you should:
Treat risks as confidential and undisclosed to the team
Translate Threats into a risk register with owners and mitigations (Correct because it enables active management)
Remove Threats after listing them
Assign all risks to one person with no timeline
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Which is the best-crafted Opportunity statement for a SaaS firm?
Europe looks interesting
EU data residency demand growing; add local hosting to win 15% more enterprise deals (Correct because it is specific and outcome-linked)
We should expand somewhere
Customers might want things
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When a Strength is not rare and easily copied, the best interpretation is:
It may be a parity capability, not a competitive advantage (Correct because non-rare strengths do not differentiate)
It must be listed as a Threat
It should be removed as irrelevant weakness
It is automatically an Opportunity
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Study Outcomes

  1. Understand SWOT Components -

    Identify and define strengths, weaknesses, opportunities, and threats as foundational elements in strategic management.

  2. Analyze Real-World Scenarios -

    Classify internal and external factors into SWOT categories using practical examples from business cases.

  3. Apply SWOT Frameworks -

    Utilize SWOT analysis techniques to generate actionable strategic recommendations and improve decision-making processes.

  4. Evaluate Strategic Choices -

    Assess how different SWOT factors influence business outcomes and prioritize actions for optimal results.

  5. Prepare for SWOT Analysis Exam -

    Test your knowledge with this free SWOT analysis quiz and receive instant feedback to boost your exam readiness.

Cheat Sheet

  1. Understand SWOT Components -

    SWOT analysis exam questions often start by defining Strengths, Weaknesses (internal factors) and Opportunities, Threats (external factors). According to Harvard Business Review, precisely characterizing these elements prevents mix-ups. A mnemonic trick like "SW-in, OT-out" helps recall which factors lie inside or outside the organization.

  2. Analyze Internal Factors with VRIO -

    Internal analysis taps into resources and capabilities; use the VRIO framework (Value, Rarity, Imitability, Organization) taught by University of Michigan's Ross School of Business. This method pinpoints which strengths can yield a sustainable competitive advantage. When quizzed, cite a sample: a firm's patented tech (rare & hard to imitate) scores high in VRIO.

  3. Scan External Environment via PESTEL -

    Opportunities and Threats emerge from Political, Economic, Social, Technological, Environmental, and Legal shifts - PESTEL is endorsed by London School of Economics researchers. Mapping each PESTEL factor sharpens strategic foresight in a strategic management quiz. For instance, a new environmental regulation can be classified as a Threat or Opportunity based on compliance cost or market trust.

  4. Leverage the TOWS Matrix for Strategy -

    The TOWS matrix flips SWOT into actionable strategies (SO, WO, ST, WT) and is widely cited in academic journals like Strategic Management Journal. It guides you to match internal strengths with external opportunities (SO) or defend against threats (ST). In practice, list one example per quadrant - e.g., using a strong brand to enter an emerging market (SO).

  5. Integrate Insights into Case Studies -

    Real-world application cements learning: analyze case studies from sources like Harvard Business School Publishing to see SWOT in action. When answering swot analysis quiz items, reference specific outcomes - e.g., how Apple leveraged design strength against competitive threats. This exercise boosts confidence for your free SWOT analysis quiz and exam alike.

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