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Quizzes > Business & Finance > Marketing & Management

Ultimate Advertising Trivia Quiz: Test Your Ad Knowledge

Think you're an ad expert? Try this ad slogans quiz and ace your marketing trivia!

Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art quiz illustration with megaphone lightbulb speech bubble question mark icons on yellow background.

This advertising trivia quiz helps you spot famous slogans, iconic ads, and standout campaigns while you check your Ad IQ. Play to have fun and learn a fact or two; you can start here or try the commercial trivia set to keep going.

In which year did Nike introduce the famous slogan 'Just Do It'?
1988
1972
1992
1985
Nike launched the 'Just Do It' slogan in 1988 as part of a campaign that helped propel the brand to global recognition. The line was coined by advertising executive Dan Wieden of Wieden+Kennedy. It encapsulates a universal motivational message that resonates across activities and demographics. For more details, see .
Who is often referred to as the 'Father of Advertising' for pioneering research-based ad copy and landmark campaigns?
David Ogilvy
Bill Bernbach
Leo Burnett
John Caples
David Ogilvy founded Ogilvy & Mather and emphasized consumer research, brand image, and clear messaging in advertising. He authored seminal works like 'Confessions of an Advertising Man' and helped shape modern agency practice. His strategic approach and successful campaigns earned him the title 'Father of Advertising.' For more, see .
Which fast-food chain uses the slogan "I'm lovin' it"?
McDonald's
Burger King
Wendy's
Taco Bell
McDonald's introduced the 'I'm lovin' it' campaign in 2003 with a jingle by rapper Justin Timberlake. It became one of the longest-running slogans in fast-food history. The tagline emphasizes casual enjoyment and has been localized in many languages worldwide. Learn more at .
Which company uses the slogan "Because You're Worth It"?
L'Oréal
Maybelline
Revlon
Estée Lauder
L'Oréal introduced the slogan 'Because You're Worth It' in 1973 to empower consumers and celebrate self-esteem. It was one of the first beauty taglines to focus on the consumer's self-perception rather than just product benefits. The phrase remains central to L'Oréal's brand identity. More at .
The 'Got Milk?' campaign was created by which organization?
California Milk Processor Board
National Dairy Council
U.S. Department of Agriculture
Dairy Farmers of America
Launched in 1993, the 'Got Milk?' campaign was developed by the California Milk Processor Board to address declining milk sales. Its minimalist design and celebrity endorsements made the phrase instantly recognizable. The campaign is considered one of the most effective food advertising efforts ever. Details at .
The famous slogan 'A diamond is forever' was coined for which company?
De Beers
Zales
Tiffany & Co.
Cartier
De Beers introduced 'A Diamond is Forever' in 1947 to solidify the association between diamonds and eternal love. The campaign, created by copywriter Frances Gerety, greatly boosted diamond sales and engagement ring traditions. It remains one of the most iconic slogans in advertising history. For more, see .
The 'Think Different' campaign was created by which agency for Apple?
TBWA\Chiat\Day
BBDO
McCann Erickson
Saatchi & Saatchi
Apple's 'Think Different' campaign debuted in 1997 and was created by TBWA\Chiat\Day. It celebrated iconic innovators and reinforced Apple's image as a company challenging the status quo. The ads featured black-and-white portraits of figures like Einstein and Gandhi. Learn more at .
Which brand uses the tagline 'The Ultimate Driving Machine'?
BMW
Audi
Mercedes-Benz
Lexus
BMW first used 'The Ultimate Driving Machine' in the 1970s to highlight its focus on performance and engineering. The tagline helped distinguish BMW as a luxury sports car brand. It remains central to BMW's global marketing communications. More info at .
Which soft drink brand introduced the slogan 'Open Happiness' in 2009?
Coca-Cola
Pepsi
Dr Pepper
Sprite
Coca-Cola launched 'Open Happiness' in January 2009 to replace the 'Coke Side of Life' campaign. It aimed to evoke the brand’s optimistic and joyful image worldwide. The campaign included TV, print, and experiential marketing. Read more at .
The 'Dumb Ways to Die' public safety campaign was created by which organization?
Metro Trains Melbourne
London Underground
New York MTA
Tokyo Metro
'Dumb Ways to Die' was developed in 2012 by McCann Melbourne for Metro Trains. Its catchy song and animated characters raised awareness about rail safety. The campaign went viral online, significantly reducing accidents. For details, see .
The Volkswagen 'Think Small' campaign from 1959 heavily utilized which advertising medium?
Print ads
Radio spots
Television commercials
Billboards
Volkswagen's 'Think Small' ads ran primarily in magazines like The Saturday Evening Post. The minimalist print layout contrasted with the era’s flashy car ads. Created by Doyle Dane Bernbach, it revolutionized automotive advertising. More at .
The 'Share a Coke' campaign, which personalized bottles with names, was initially launched by which company?
Coca-Cola
PepsiCo
RC Cola
Dr Pepper Snapple Group
Coca-Cola premiered 'Share a Coke' in Australia in 2011, replacing its logo with popular first names. The initiative drove consumer engagement and personal social media sharing. It has since been adopted globally in more than 80 countries. See .
Approximately how much did a 30-second Super Bowl advertisement cost in 2020?
$5.6 million
$3.2 million
$7.8 million
$4.1 million
According to NBCUniversal, the average price for a 30-second Super Bowl spot in 2020 was about $5.6 million. This represents one of the highest broadcast ad rates annually. Brands view it as a high-impact opportunity despite the cost. More info at .
The 'Like a Girl' campaign, which challenged gender stereotypes, was launched by which brand?
Always
Pantene
Dove
Olay
Procter & Gamble’s Always brand released the 'Like a Girl' ad in 2014 to empower young women. It redefined the phrase away from an insult toward a statement of strength. The campaign won multiple awards and boosted brand perception. Read more at .
The first paid television commercial in the U.S., aired in 1941, was for which product?
Bulova watches
Ford Motor Company
General Electric
Coca-Cola
On July 1, 1941, Bulova aired a 10-second ad for its watches and clocks before a Brooklyn Dodgers–Philadelphia Phillies game. It cost just $9 and marked the birth of U.S. television advertising. This spot laid the groundwork for the TV ad industry. More at .
In 1971, Miller Lite launched a beer campaign with what tagline?
Tastes Great, Less Filling
Refreshingly Smooth
Brewed For You
Cold and Crisp
Miller Lite’s 1971 campaign introduced the now-famous 'Tastes Great, Less Filling' tagline to highlight flavor over calories. The contrasting voices in the commercials became a cultural touchpoint. It helped Miller Lite dominate the light beer market. Details at .
The tagline 'There are some things money can't buy. For everything else, there's __________.' completes with which brand?
Mastercard
Visa
American Express
Discover
Mastercard launched the 'Priceless' campaign in 1997 with that memorable line. It emphasized experiences over material purchases, changing credit card advertising. The campaign has run globally for over two decades. Learn more at .
Which agency created the famous 'The Man Your Man Could Smell Like' campaign for Old Spice?
Wieden+Kennedy
Ogilvy & Mather
BBDO
Leo Burnett
Wieden+Kennedy produced the 2010 Old Spice campaign starring Isaiah Mustafa. Its humorous, rapid-fire monologue format reinvigorated the brand. The spot went viral, earning millions of online views. See .
The 1999 Blair Witch Project famously used which guerrilla marketing tactic to build buzz?
Viral marketing via websites
Street poster bombing
In-person stunts
Televised teasers
The Blair Witch Project team created fake missing-person websites and message boards to blur reality and fiction. This early viral marketing campaign spread online and generated massive word-of-mouth. It became a case study in digital-era film promotion. More at .
During the 1950s, Marlboro repositioned its image with which slogan?
Come to Marlboro Country
The Taste That Skips the Light
Pure and Mild
Smoke with Character
Marlboro shifted from a filtered cigarette for women to a rugged, masculine image with the 'Come to Marlboro Country' campaign. Launched in the mid-1950s, it featured cowboy imagery and helped define the Marlboro Man icon. The repositioning drove dramatic sales growth. Details at .
In what year did Pepsi introduce the memorable 'Pepsi Challenge' taste test campaign?
1975
1965
1980
1990
Pepsi launched the 'Pepsi Challenge' in 1975, inviting consumers to blind taste tests against Coca-Cola. The direct-comparison strategy created significant brand buzz and market impact. It remains one of the most studied marketing promotions. Learn more at .
The iconic 1984 Super Bowl ad directed by Ridley Scott was promoting which product?
Apple Macintosh
IBM Personal Computer
Microsoft Windows
Commodore 64
Ridley Scott directed Apple's dramatic 1984 spot that introduced the Macintosh computer during Super Bowl XVIII. The dystopian ad positioned Apple as a challenger to conformity and cemented the brand's creative identity. It is considered one of the greatest commercials ever. Details at .
Which ad executive introduced the concept of the 'Unique Selling Proposition' in the 1940s?
Rosser Reeves
David Ogilvy
John Caples
Leo Burnett
Rosser Reeves, working at Ted Bates & Company in the 1940s, coined the term 'Unique Selling Proposition' (USP). He argued that every ad must make a specific claim that rivals couldn’t or didn’t make. This principle shaped direct, benefit-oriented advertising for decades. For more, see .
The advertising principle of making a 'preemptive claim' or 'preemptive reason why' was advocated by which copywriter?
John Caples
Claude Hopkins
Leo Burnett
Bill Bernbach
John Caples emphasized the 'preemptive claim' technique in his teaching and writings, advising advertisers to present a unique benefit first to block competitors. His book 'Tested Advertising Methods' outlined how effective headlines and claims drive response. Caples’s work remains influential in direct-response copywriting. Details at .
The famous 1960s slogan 'We Try Harder' was created for which car rental company?
Avis
Hertz
National
Enterprise
Avis adopted 'We Try Harder' in 1962 when it was the second-largest car rental company, positioning itself as a more customer-focused challenger to Hertz. The underdog message resonated strongly and became one of the most successful slogans in advertising. It ran for over a decade. Learn more at .
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Study Outcomes

  1. Recall iconic ad slogans -

    Identify famous ad slogans from their taglines and match them to the correct brands to sharpen your knowledge of advertising trivia.

  2. Analyze marketing milestones -

    Examine memorable campaigns in marketing trivia to understand what made them successful and culturally impactful.

  3. Apply trivia knowledge -

    Use insights from the ad slogans quiz to confidently tackle questions and demonstrate your ad IQ.

  4. Compare campaign strategies -

    Contrast different advertising quiz scenarios to learn how brands tailored their messages for diverse audiences.

  5. Assess your performance -

    Track your score and review explanations to measure progress and identify areas for improvement in advertising trivia.

  6. Explore campaign contexts -

    Understand the historical and cultural background of famous ad slogans to appreciate their significance in marketing history.

Cheat Sheet

  1. Power of Memorable Slogans -

    Memorable slogans are the backbone of an advertising trivia powerhouse, boosting brand recall by up to 25% (Journal of Advertising Research). For an ad slogans quiz, remember the acronym SLOGAN: Simple, Loud, Original, Grabs attention, Actionable, Notable to craft or recognize top-tier famous ad slogans. Practicing with examples like Nike's "Just Do It" helps embed the principle for both marketing trivia and an advertising quiz.

  2. Understanding the AIDA Model -

    The AIDA formula - Attention, Interest, Desire, Action - is a foundational concept taught at leading universities (e.g., Wharton School). When tackling advertising trivia questions or ad slogans quizzes, use the mnemonic "All Ideas Drive Action" to recall each stage. Studying campaigns like Apple's "Think Different" reveals how each AIDA step guides consumers seamlessly toward conversion.

  3. Emotional Appeal and Storytelling -

    Emotional appeals increase message retention by 70%, according to a Harvard Business Review study on marketing trivia effectiveness. In an advertising quiz setting, look for narrative-driven slogans, such as Coca-Cola's "Share a Coke," which tap into personal connections. Remember EMO: Emotional, Memorable, Original to spot standout ad copy in your next ad slogans quiz.

  4. Iconic Campaigns & Historical Milestones -

    Knowing landmark campaigns like Red Bull Stratos or Volkswagen's "Think Small" is key to acing any advertising trivia challenge. University marketing archives highlight these as case studies in creative disruption and cultural impact. Quizzing yourself on dates, budgets, and outcomes solidifies your grasp of marketing trivia history in a fun, competitive way.

  5. Measuring Brand Recall and Recognition -

    A successful advertising quiz often tests aided vs. unaided recall metrics used by the American Marketing Association to gauge slogan effectiveness. Use the RRR mnemonic - Response Rate, Recognition, Recall - to evaluate ad performance in both real campaigns and practice ad slogans quizzes. Regularly reviewing these metrics boosts your ad IQ and preps you for any marketing trivia or advertising trivia showdown.

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