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Quizzes > Business & Finance > Marketing & Management

Master Iconic Slogans: Take the Advertising Quiz Now!

Ready for the ad slogans quiz? Prove your brand advertising trivia skills!

Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art illustration featuring speech bubbles megaphone brand logos and quiz prompt on teal background

Use this advertising quiz to check how well you remember iconic ad slogans and the brands behind them. Have fun while you spot gaps and learn a handy fact or two, plus explore more ad trivia and famous slogan examples as you go.

Which brand's slogan is 'Just Do It'?
Reebok
Adidas
Nike
Puma
Nike introduced 'Just Do It' in 1988 as part of a campaign by Wieden+Kennedy, capturing a spirit of determination and athleticism. The slogan became central to Nike's brand identity and helped drive major growth in its market share. Over the decades, it has remained one of the most recognizable taglines in sports marketing.
Which company uses 'I'm lovin' it' as its global slogan?
Burger King
Wendy's
KFC
McDonald's
McDonald's launched 'I'm lovin' it' in 2003, marking one of its longest-running global campaigns. The slogan aimed to create a positive emotional connection with consumers. It was created by Heye & Partner and further popularized by a Justin Timberlake jingle.
Which tech giant coined the slogan 'Think different'?
Apple
HP
Microsoft
IBM
Apple introduced 'Think different' in 1997 to emphasize innovation and creativity, contrasting itself with its competitors. The campaign featured iconic figures like Albert Einstein and Gandhi, reinforcing Apple's brand ethos. It helped rejuvenate the company's image under Steve Jobs.
Which beauty brand is known for the slogan 'Because You're Worth It'?
CoverGirl
L'Oréal
Maybelline
Revlon
L'Oréal launched 'Because You're Worth It' in 1973 to empower women and emphasize self-esteem. It was one of the first beauty campaigns to directly address consumers' sense of worth. The slogan remains a core element of L'Oréal's brand positioning globally.
Which fast-food chain uses 'Finger Lickin' Good'?
KFC
Popeyes
Church's Chicken
Chick-fil-A
KFC introduced 'Finger Lickin' Good' in the 1950s to highlight the taste experience of its fried chicken. The slogan became synonymous with the brand's indulgent and craveable flavor. It has survived numerous marketing evolutions to this day.
Which automaker uses 'The Ultimate Driving Machine'?
Mercedes-Benz
BMW
Lexus
Audi
BMW adopted 'The Ultimate Driving Machine' in 1975 to underscore its focus on performance and engineering excellence. The tagline positioned BMW cars as driver-centric machines with superior handling. It has been a foundational element of BMW's brand identity ever since.
Which candy brand says it 'Melts in Your Mouth, Not in Your Hands'?
Skittles
Reese's
Hershey's Kisses
M&M's
M&M's introduced 'Melts in Your Mouth, Not in Your Hands' in 1954 to highlight its hard candy shell. The slogan communicated a practical benefit and helped differentiate M&M's from other chocolates. It remains one of the most enduring taglines in confectionery history.
Which fast-food chain's slogan is 'Have It Your Way'?
Wendy's
Jack in the Box
McDonald's
Burger King
Burger King launched 'Have It Your Way' in 1974 to emphasize customization and customer control. The tagline marketed the chain's personalization options relative to competitors. It became a core element of Burger King's brand messaging for decades.
Which amusement park is known as 'The Happiest Place on Earth'?
SeaWorld
Six Flags
Disneyland
Universal Studios
Disneyland was dubbed 'The Happiest Place on Earth' shortly after it opened in 1955. The slogan captured Walt Disney's vision of a magical, joyful environment for families. It has since become synonymous with Disney parks worldwide.
Which company popularized the phrase 'A Diamond Is Forever'?
Cartier
De Beers
Bulgari
Tiffany & Co.
De Beers introduced 'A Diamond Is Forever' in 1947 to associate diamonds with eternal love. The slogan significantly boosted engagement ring sales and shaped consumer perceptions for decades. It remains one of the most effective advertising lines in history.
Which candy brand invites you to 'Taste the Rainbow'?
Starburst
Skittles
M&M's
Sweet Tarts
Skittles launched 'Taste the Rainbow' in the 1990s to emphasize its colorful variety. The tagline became a central element of its playful, vibrant marketing campaigns. It has helped solidify Skittles' unique position in the confectionery market.
Which sports brand uses the slogan 'Impossible Is Nothing'?
Nike
Puma
Reebok
Adidas
Adidas adopted 'Impossible Is Nothing' in 2004 to convey ambition and overcoming challenges. The campaign featured athletes who defied expectations, aligning with Adidas' performance focus. It was created by 180 Amsterdam and ran globally.
Which telecommunications company asked 'Can you hear me now?' in its ads?
T-Mobile
Sprint
AT&T
Verizon
Verizon launched the 'Can you hear me now?' campaign in 2002 to highlight its network reliability. The phrase became part of pop culture and underscored Verizon's coverage advantage. The ads featured actor Paul Marcarelli testing signal strength across locations.
Which credit card company asks 'What's in your wallet?'?
Visa
Capital One
Mastercard
American Express
Capital One introduced 'What's in your wallet?' in 2000 to prompt consumers to compare credit card benefits. The slogan emphasized choice and personalization in financial services. It was featured in TV ads starring Samuel L. Jackson and Jennifer Garner.
Which automotive slogan urged consumers to 'Think Small'?
Mini
Volkswagen
Fiat
Toyota
Volkswagen's 'Think Small' campaign launched in 1959 to market the Beetle in the U.S. It turned conventional auto advertising on its head by celebrating the car's compact size. Created by Doyle Dane Bernbach, it's often cited as a landmark in advertising history.
Which battery brand claims it 'Keeps Going and Going'?
Duracell
Rayovac
Panasonic
Energizer
Energizer introduced 'Keeps Going and Going' in the late 1980s, featuring the Energizer Bunny drumming through obstacles. The campaign highlighted the brand's perceived longevity. It became a staple of battery advertising and pop culture.
Which snack brand challenges consumers with 'Betcha Can't Eat Just One'?
Cheetos
Pringles
Doritos
Lay's
Lay's launched 'Betcha Can't Eat Just One' in the 1960s to emphasize the addictive quality of its potato chips. The slogan became one of the most recognizable in snack marketing. It conveyed the irresistible taste and led to strong brand loyalty.
Which paper towel brand calls itself 'The Quicker Picker Upper'?
Brawny
Scott
Bounty
Viva
Bounty introduced 'The Quicker Picker Upper' in 1970 to highlight its absorbency advantage. The slogan underscored the product's performance and differentiated it from competitors. It's remained central to Bounty's advertising for decades.
Which conglomerate used 'We Bring Good Things to Life'?
Siemens
Honeywell
Philips
General Electric
General Electric launched 'We Bring Good Things to Life' in 1979 to showcase its diversified technology and consumer products. The slogan highlighted GE's role in improving daily life through innovation. It ran for over 20 years and became a signature tagline.
Which delivery service promises 'When It Absolutely, Positively Has to Be There Overnight'?
USPS
FedEx
UPS
DHL
FedEx introduced 'When it absolutely, positively has to be there overnight' in 1978 to stress its reliable overnight delivery. The slogan helped FedEx differentiate itself in a competitive logistics market. It became a hallmark of the brand's service promise.
Which restaurant popularized the phrase 'Where's the Beef?'?
Carl's Jr.
McDonald's
Wendy's
Burger King
Wendy's launched 'Where's the Beef?' in 1984 to mock competitors' small burger patties. The ad campaign became a cultural phenomenon and boosted Wendy's sales significantly. It remains one of the most referenced food slogans in advertising history.
Which automaker uses the onomatopoeic slogan 'Zoom Zoom'?
Honda
Nissan
Toyota
Mazda
Mazda introduced 'Zoom Zoom' in 2000 to evoke a sense of driving excitement and emotional connection. The slogan was part of a global repositioning strategy and resonated well with younger buyers. It remained central to Mazda's marketing for over a decade.
Which cosmetics brand says 'Maybe She's Born With It. Maybe It's Maybelline.'?
Maybelline
CoverGirl
Revlon
L'Oréal
Maybelline introduced this slogan in 1991 to play on the idea of natural beauty versus makeup enhancement. The rhyme and repetition made it memorable and enduring. It helped Maybelline cement its position in the cosmetics market.
Which financial services company coined 'Don't Leave Home Without It'?
Mastercard
Visa
American Express
Discover
American Express launched 'Don't Leave Home Without It' in 1975 to emphasize the security and convenience of carrying its card. The campaign featured Karl Malden and became one of the most recognized taglines in financial advertising. It underscored AmEx's premium positioning.
Which over-the-counter medication is known for 'I Can't Believe I Ate the Whole Thing'?
Mylanta
Pepto-Bismol
Alka-Seltzer
Tums
Alka-Seltzer introduced 'I Can't Believe I Ate the Whole Thing' in 1972 to humorously address overindulgence and heartburn relief. The slogan connected with consumers who ate too much during holidays or events. It became a classic line in pharmaceutical advertising.
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Study Outcomes

  1. Identify Iconic Slogans -

    Recall and match well-known ad slogans to their brands in this advertising quiz, sharpening your brand recognition.

  2. Recall Famous Brand Campaigns -

    Access your memory of legendary marketing moments through targeted ad slogans quiz questions.

  3. Analyze Slogan Effectiveness -

    Examine why certain taglines stand the test of time by exploring key elements in famous ads trivia.

  4. Compare Marketing Techniques -

    Contrast different brand advertising strategies to understand how campaigns drive consumer engagement.

  5. Apply Advertising Concepts -

    Use insights from the quiz to craft or critique memorable taglines in future marketing quiz scenarios.

  6. Assess Your Marketing Mastery -

    Evaluate your performance on brand advertising questions to measure your slogan recall and strategic understanding.

Cheat Sheet

  1. Mnemonic Magic in Slogan Recall -

    Concise slogans often use alliteration, rhyme, or acronyms to boost memorability - think "Melts in your mouth, not in your hands" (M&Ms). Use the "SALT" formula (Simplicity, Alliteration, Lyrical flow, Timelessness) to craft catchy taglines that stick in any ad slogans quiz (Journal of Marketing, 2021).

  2. Leveraging Emotional Resonance -

    Top ad slogans tap into pathos by aligning with consumer aspirations or values, like L'Oréal's "Because you're worth it," which creates personal relevance. According to Harvard Business Review, emotionally-driven taglines score 31% higher in marketing quiz recall tests.

  3. Ensuring Brand Consistency -

    Consistent slogans reinforce brand identity across touchpoints; Nike's "Just Do It" unchanged since 1988 drives instant recognition. WARC reports that campaigns with stable taglines see a 23% boost in recall during famous ads trivia challenges.

  4. Tapping Cultural and Social Trends -

    Iconic ads reflect or shape cultural moments - Old Spice's "The Man Your Man Could Smell Like" went viral by cleverly parodying gender norms. Research in the Journal of Advertising shows trend-driven taglines can increase social engagement by 50% when answering brand advertising questions.

  5. Optimizing Through A/B Testing -

    Marketers refine slogans via A/B tests to gauge consumer response before full rollout; for example, testing two versions of a tech brand's "Empower Your Future." The Marketing Science Journal finds iterative testing improves slogan effectiveness by 27%, essential knowledge for any advertising quiz contender.

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