Active Training - Module 2 - Audiences
Audience Engagement Quiz
Test your knowledge about audience insights and engagement strategies with our engaging quiz! This quiz will help you understand key concepts related to the Active audience and its behavior.
Challenge yourself with questions on topics such as:
- Average attendance frequencies
- Target demographics and reach
- Dwell time and engagement metrics
What's the average weekly frequency of the Active audience's attendance?
4.42
4.22
2.24
2.44
Following initially slow ticket sales for Camberwell Crocosaurus Cove, Dean has decided sales are not being generated from their FTA TV Dather's Day campaign and has decided to change his target demographic. He has asked you to explain, in comparison to FTA TV, what's the 'unique reach' achieved when buying Active TV screens based on P18-25?
59%
60%
68%
82%
Lisa from Starcom, shocked that Active digital panels are not audio-enabled, has asked you to justify why she should target M18-39 via the Anytime Fitness network. She is adamant all clubs skew female. What would you advise Lisa?
All clubs actually skew male
Only ESB clubs skew female
Anytime fitness skews 30% male, 70% female
Anytime fitness skews 70% male, 30% female
She is correct and she should take her money elsewhere
What's the average gender split at a Genesis health club?
40% male, 60% female
76% female, 24% male
60% male, 40% female
50% male, 50% female
Jaz is looking to expand distribution of her growing Activewear label, Marathon Mum, into the Sydney market. She believes the Audience at Fitness First and Goodlife are perfect and wants an even split across both club partners in the Sydney market. What would you advise Jaz?
There is no Goodlife clubs in NSW
Queensland is a far more engaged market
NSW has a lower average weekly frequency than Victoria
NSW has an exclusivity deal with Lorna Jane
Deb's friend has asked her why he should advertise his Hampton Auto dealership in Brighton Anytime Fitness, when people don't spend very long at the gym. What should Deb advise him?
Nobody spends any time at all in his dealership
Members spend on average 70 mins in the health club
Members spend on average 82 minute in the health club
Dwell time is dependent on time of day
Brighton Fitness First has a longer dwell time
Jess from PHD has expressed concerns for her Beverage client's campaign, around the true average weekly frequency of the Active Audience, as she rarely uses her F45 membership anymore. What would you advise Jess?
Beverage clients visit the gym more frequently than average
Swipe data confirms this is made up of Active, not stagnant memberships
F45 has a lower weekly frequency on average
We can give her a schedule with screens in only F45 clubs
Michael wishes to run a campaign in which a $100 voucher is offered via a QR code to customers, for every new NAB account opened. He also wants to gather a list of contact leads that can be followed up by the NAB sales team. Which format would help Michael grow this database?
0%
0
0%
0
0%
0
0%
0
What percentage of the Active audience are GB's?
40%
60%
80%
90%
What total audience does the Active Network reach weekly?
1M people
1.1M people
Variable depending on season
100,000 people
How many members on average does each Fitness First club have?
1611
2544
3667
3462
Eliza is concerned that fit feline owners won't be attending health clubs during the workday, and only in the evenings when MAFS is not on TV. What would you advise Eliza?
The active audience do not watch MAFS
The Active TV network has three audience peaks throughout the day
Cat owners do not attend the gym
MAFS viewers attend the gym more frequently in the morning, on average
Which of the following statements is true?
The active audience has higher dwell time & higher engagement in January
The active audience are among the top discretionary spenders with a higher than average annual income
The active audience each has 2.5 children on average
The average length of membership of the active audience is 2.5 years
The active audience are 12% more attractive than the general population, on average
Annie from Initiative has briefed you on a campaign for a new telecommunications provider entering the market with an aggressive price strategy. She wishes to use Amobee to locate sites reaching audiences with a high likelihood of switching providers, and offering sign-up discounts whilst gathering a customer database. What issue do you foresee?
Active audiences generally are not swicthers
Only hard samples can be dispensed in digital kiosks
Amobee cannot be used to target audiences for competitor brands in the telecommunications category
The Active audience will not be engaged by the campaign
Which of the following statements is true?
DART can not be used in Active camapigns
DART has been banned in Active clubs due to complaints
DART measurements are less accurate in the Active environment due to the fluorescent lighting
The Active network has DART, but the sample size is limited
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