Active Training - Module 2 - Audiences | Take the Quiz

A dynamic, engaging quiz concept design featuring audience engagement metrics, colorful graphs, and fitness themes, symbolizing the Active audience in a gym or fitness environment.

Audience Engagement Quiz

Test your knowledge about audience insights and engagement strategies with our engaging quiz! This quiz will help you understand key concepts related to the Active audience and its behavior.

Challenge yourself with questions on topics such as:

Average attendance frequencies
Target demographics and reach
Dwell time and engagement metrics

16 Questions4 MinutesCreated by TargetEngage210

Following initially slow ticket sales for Camberwell Crocosaurus Cove, Dean has decided sales are not being generated from their FTA TV Dather's Day campaign and has decided to change his target demographic. He has asked you to explain, in comparison to FTA TV, what's the 'unique reach' achieved when buying Active TV screens based on P18-25?

59%

60%

68%

82%

Lisa from Starcom, shocked that Active digital panels are not audio-enabled, has asked you to justify why she should target M18-39 via the Anytime Fitness network. She is adamant all clubs skew female. What would you advise Lisa?

All clubs actually skew male

Only ESB clubs skew female

Anytime fitness skews 30% male, 70% female

Anytime fitness skews 70% male, 30% female

She is correct and she should take her money elsewhere

What's the average gender split at a Genesis health club?

40% male, 60% female

76% female, 24% male

60% male, 40% female

50% male, 50% female

Jaz is looking to expand distribution of her growing Activewear label, Marathon Mum, into the Sydney market. She believes the Audience at Fitness First and Goodlife are perfect and wants an even split across both club partners in the Sydney market. What would you advise Jaz?

There is no Goodlife clubs in NSW

Queensland is a far more engaged market

NSW has a lower average weekly frequency than Victoria

NSW has an exclusivity deal with Lorna Jane

Deb's friend has asked her why he should advertise his Hampton Auto dealership in Brighton Anytime Fitness, when people don't spend very long at the gym. What should Deb advise him?

Nobody spends any time at all in his dealership

Members spend on average 70 mins in the health club

Members spend on average 82 minute in the health club

Dwell time is dependent on time of day

Brighton Fitness First has a longer dwell time

Jess from PHD has expressed concerns for her Beverage client's campaign, around the true average weekly frequency of the Active Audience, as she rarely uses her F45 membership anymore. What would you advise Jess?

Beverage clients visit the gym more frequently than average

Swipe data confirms this is made up of Active, not stagnant memberships

F45 has a lower weekly frequency on average

We can give her a schedule with screens in only F45 clubs

Michael wishes to run a campaign in which a $100 voucher is offered via a QR code to customers, for every new NAB account opened. He also wants to gather a list of contact leads that can be followed up by the NAB sales team. Which format would help Michael grow this database?

What total audience does the Active Network reach weekly?

1M people

1.1M people

Variable depending on season

100,000 people

Eliza is concerned that fit feline owners won't be attending health clubs during the workday, and only in the evenings when MAFS is not on TV. What would you advise Eliza?

The active audience do not watch MAFS

The Active TV network has three audience peaks throughout the day

Cat owners do not attend the gym

MAFS viewers attend the gym more frequently in the morning, on average

Which of the following statements is true?

The active audience has higher dwell time & higher engagement in January

The active audience are among the top discretionary spenders with a higher than average annual income

The active audience each has 2.5 children on average

The average length of membership of the active audience is 2.5 years

The active audience are 12% more attractive than the general population, on average

Annie from Initiative has briefed you on a campaign for a new telecommunications provider entering the market with an aggressive price strategy. She wishes to use Amobee to locate sites reaching audiences with a high likelihood of switching providers, and offering sign-up discounts whilst gathering a customer database. What issue do you foresee?

Active audiences generally are not swicthers

Only hard samples can be dispensed in digital kiosks

Amobee cannot be used to target audiences for competitor brands in the telecommunications category

The Active audience will not be engaged by the campaign

Which of the following statements is true?

DART can not be used in Active camapigns

DART has been banned in Active clubs due to complaints

DART measurements are less accurate in the Active environment due to the fluorescent lighting

The Active network has DART, but the sample size is limited

Active Training - Module 2 - Audiences

Audience Engagement Quiz

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