The Internship Questions

Lyle strives to find to acceptance among his peers by attempting to act "cool," what type of value does he prioritize?
Social Value
Hedonic Value
Nostalgic Value
Coercive Value
Name the value Billy uses to convince a pizza show owner that Google's capabilities can help him grow his business.
Social Value
Utilitarian Value
Referent Value
Hedonic Value
Lyle attempts to fit in with the rest of the interns by talking in terms and jargon that he thinks his team will consider hip and cool. What external influence may have caused him to create this association?
Reference Groups/Peer Influence
Value-Expressive Influence
Rewarding Influence
None of the above
Graham is shown to be a know-it-all bully who thinks he is better than everyone else. One could say Graham has high ___________?
Self-esteem
Will power
Need for attention
Joy
Billy and Nick have never worked at Google nor have they ever learned about anything technology-related. What is a major factor Billy and Nick are lacking in when it comes to Google?
Expertise
Passion
Conformity
Authority
If Neha tries on a new pair of shoes for $100 and when Nick asks her why she would spend so much on shoes, she responds “They just make me feel good”. What thought process influenced her decision making to buy the shoes?
Affective thought process
Behavorial thought process
Confusion
Informational dissociative process
Lyle likes to buy computer games while Billy and Nick would rather spend their money on baseball games. What is a consumer behavior term that best describes why they spend their money on different items?
Individual differences
Conformity
Peer Pressure
Dissociative influence
Over time, Nick and Billy begin to fit in with the younger interns more as they slowly adopt their new peers' norms and interests. What external influence causes this?
Acculturation
Diffusion Process
Cultural Distance
Demographic analytics
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