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Are you a marketing whiz?

How many marketing technology vendors are there in the world today?

Less than 10

Between 10 - 100

Between 100 and 1,000

Between 1,000 and way too many to count

Which of the following marketing technology acronyms is INCORRECT?

CRM = Customer Relationship Management

SRP = Social Relationship Platform

DMP = Data Management Platform

MAP = Miracle Automatic Prospect

Which of the following is the most common definition of a "marketing stack"?

A big sandwich that feeds everyone on the marketing team for lunch

The pile of work that the rest of the company is demanding from marketing this week

The collection of marketing technologies that your company has adopted

The management hierarchy in the marketing department

Some capabilities of a Marketing Automation Platform ('MAP') include:

Email marketing

Campaign management

Lead scoring

All of the above

Which of the following is an example of "programmatic thinking" in marketing?

If/then logic in a marketing automation campaign

Rules for dynamic personalization of web experiences

Functionality in interactive content (such as the scoring of this quiz!)

All of the above

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