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Are you a marketing whiz?

How many marketing technology vendors are there in the world today?
Less than 10
Between 10 - 100
Between 100 and 1,000
Between 1,000 and way too many to count
Which of the following marketing technology acronyms is INCORRECT?
CRM = Customer Relationship Management
SRP = Social Relationship Platform
DMP = Data Management Platform
MAP = Miracle Automatic Prospect
Which of the following is the most common definition of a "marketing stack"?
A big sandwich that feeds everyone on the marketing team for lunch
The pile of work that the rest of the company is demanding from marketing this week
The collection of marketing technologies that your company has adopted
The management hierarchy in the marketing department
Some capabilities of a Marketing Automation Platform ('MAP') include:
Email marketing
Campaign management
Lead scoring
All of the above
Which of the following is an example of "programmatic thinking" in marketing?
If/then logic in a marketing automation campaign
Rules for dynamic personalization of web experiences
Functionality in interactive content (such as the scoring of this quiz!)
All of the above
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