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Discover how much money you could be saving/making through a CMA Engagement

What maturity level did you score on the CMA Mobile Marketing Test?
1
2
3
4
5
6
7
I didn't take it!
I haven't got time to take it - just assume I'm an average score
What are your Monthly Active User numbers?
<25k
25-100k
100k-1m
1m-10m
10m-50m
50m-250m
250m+
How many new users do you acquire in an average month?
0-5k
5k-25k
25k-100k
100k-250k
250-750k
750k-2m
2m-5m
5m-15m
15m+
What is your typical Cost Per Acquisition?
0 (we don't pay to acquire new users)
$1-5
$5-10
$10-25
$25-50
$50-100
$100-200
$200+
How much lifetime revenue do you typically make from each paying user (ARPPU)
We don't have paying users
$1-5
$5-10
$10-25
$25-50
$50-150
$150-300
$300-500
$500+
What is your average user monetization rate (% of new users that go on to become paying users)?
0-0.5%
0.5-1%
1-3%
3-5%
5-10%
10-20%
20-40%
40-65%
65%+
Do you generate revenue from non-paying users (for example through advertising)?
Yes
No
On average, how much lifetime revenue do you generate from non-paying users?
$1-5
$5-10
$10-15
$15-20
$20-30
$30-50
$50+
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