Boston Practice Quiz
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There are 24 questions on different topics including legal, publisher, kinetic design, universal match and attribution, engine optimization, and competition.
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Thank you for taking the practice quiz!
There are 24 questions on different topics including legal, publisher, kinetic design, universal match and attribution, engine optimization, and competition.
You will need to click on "next" to advance to the next question.
You will not be able to go back to the previous question.
You will see immediately if you selected the correct answer.
Correct answers will show in green. Incorrect answers will show in red.
Good luck!
A client asks you to send a Word version of Criteo’s standard Display Terms and Conditions. What do you do?
Send a Word version of Criteo’s Terms
For an important client (and only if you have manager approval), say that some amendments may be possible but that they must be made in the IO
Tell the client that Criteo’s Terms are available online and can be converted from Word to PDF if needed
Request that the client have its in-house counsel contact Criteo’s in-house counsel directly with any questions about Criteo’s Terms
A prospect wants to work with us, but some of their products are “adult-related.” What is the first thing you should do?
Look at Criteo’s Internal Advertising Guidelines for the country where the campaign will be running and make your own initial determination.
Look at Criteo’s Internal Advertising Guidelines for the country where the advertiser’s head office is located and determine whether we can work with the client.
Ask your legal counsel whether it is OK to work with clients that sell adult-related products.
Tell the prospect we can work with them as long as their ads are compliant with all the laws and regulations in the country where the campaign will be run.
A client asks which Criteo entity will be providing its service. How do you respond?
Inform the client that Criteo SA – the company listed on NASDAQ – runs all campaigns
Tell the client that it has the option of choosing which Criteo entity provides the service, depending on the currency the Client wants to be paid in
Let the client know that the Criteo entity that you work for will be the entity providing the services
Refer the client to the Country Schedule in Criteo’s Uniform Terms and Conditions
Please select all of Criteo’s buying technologies
RTA, Passback, RTB, Header Bidding
RTA, RTB, Header Bidding
RTA, Passback, RTB
RTA, RTB
What type of banners can we show to ad block users?
IAB Banner formats
Native Banners
Static Banners
What criteria is the Criteo Engine able to consider in its bidding prediction? (Multiple answers possible)
Predicted click through rate
Predicted order value
Predicted conversion rate
Predicted traffic rate
Which of these variables are NOT taken into account in the algorithm for calculating the bid? (multiple answers possible)
Publishers
Devices
Demographic user data
Geographic data based on IP
What fonts can you use in the banners? (Multiple answers possible)
Google fonts
Facebook Fonts
Customized fonts
Web-safe fonts
What is a crossover layout?
A temporary layout created by the Criteo Engine
A new layout introduced last month available for Travel clients only
A layout created by our Creative Engine combining existing layouts
A layout designed by the client and implemented by TS
What is RTCO (formerly known as Darwin / DCO)?
Real Time Creative Optimization, a powerful engine algorithm able to decide what combination will work best for a user
Real Time Creative Optimization, an algorithm to build sizeless banners with a unique code
Revenue Table of Client Optimization, a tool for TS and CS team used for optimizing the settings for banners
Real Time Customer Opt-out, list of client who are not beta testers
Which elements on the banners are dynamically optimized by RTCO?
CTA, Colorsets and Products
Layouts and Products
Navigation and Products
CTA, Colorsets, Layouts and Navigation
What is the share of Criteo sales coming from users identified on 2 or more devices?
30%
40%
60%
80%
Are Cross Device transaction IDs tracked in the transaction ID report in the Management Center?
Yes
No
With Universal Match, how does the product recommendation work?
We consider all products seen on the two most recently used matched devices before choosing the products to display
We take into consideration products seen only on the last device before choosing the product to display
We only display best of products
We only display on last seen products
You are switching a campaign to Adaptive Revenue Optimization and you managed to double your COS target compared to the current COS. What target should you enter in the Management Center?
The new target twice higher than the current COS
A COS target 20% higher than the current COS and gradually increase
A COS target 40% higher than the current COS and gradually increase
The same target as the current COS
You have to pause a campaign live on Adaptive Revenue Optimisation for a month because your client’s website is down. With which Optimisation model should you relaunch?
Adaptive Revenue Optimisation
Revenue Optimisation
Conversion Optimisation
Value Optimisation
What is the name of Google’s advertising platform?
Google Adsense
Google campaign management
Google Adwords
Google Analytic
What is the best way to approach attribution?
Data-driven
Multi touchpoint
Single-touchpoint
Compare different models
What is an assisted conversion?
An assisted conversion is the last interaction that occurred as part of the user journey
An assisted conversion is the first interaction that occurred as part of the user journey
An assisted conversion is an interaction that occurred at some point of the user journey
An assisted conversion is an interaction that occurred at some point of the user journey, but was not the last interaction
When comparing Criteo to Google Remarketing, which of the following statements is true?
In recent head-to-head tests, Criteo has delivered twice the sales volume at a 30% lower COS than Google.
Even though both are Facebook Marketing Partners, Criteo has proven to drive better performance on Facebook than Google
Like Criteo, Google’s creative services team will build creative for all of their clients.
In recent head-to-head tests, Criteo and Google drove similar ROAS, but Criteo was able to drive higher sales volume thanks to its unmatched scale.
True or false: Both Criteo and Google Remarketing have deterministic cross-device matching capabilities.
True
False
What is Adroll’s pricing model?
CPA
CPC
CPM
CPO
Which of the following best describes Adroll’s cross device capabilities?
Use a mix of probabilistic and deterministic user-to-device matching methodology
Use probabilistic user-to-device matching methodology
Adroll isn’t able to target users across devices
Use deterministic user-to-device matching methodology but at a very small scale
Which of the following about Adroll is FALSE?
Advertisers can segment campaigns and adjust bidding strategy accordingly
They have a large network of direct publisher relationships but rely mostly on ad exchanges
Advertisers can access detailed reporting including inventory, site- and ad-level transparency
They offer both prospecting and retargeting solutions
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