Boston Practice Quiz

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There are 24 questions on different topics including legal, publisher, kinetic design, universal match and attribution, engine optimization, and competition.

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Thank you for taking the practice quiz!

There are 24 questions on different topics including legal, publisher, kinetic design, universal match and attribution, engine optimization, and competition.

You will need to click on "next" to advance to the next question.

You will not be able to go back to the previous question.

You will see immediately if you selected the correct answer.

Correct answers will show in green. Incorrect answers will show in red.

Good luck!

A client asks you to send a Word version of Criteo’s standard Display Terms and Conditions. What do you do?

Send a Word version of Criteo’s Terms

For an important client (and only if you have manager approval), say that some amendments may be possible but that they must be made in the IO

Tell the client that Criteo’s Terms are available online and can be converted from Word to PDF if needed

Request that the client have its in-house counsel contact Criteo’s in-house counsel directly with any questions about Criteo’s Terms

A prospect wants to work with us, but some of their products are “adult-related.” What is the first thing you should do?

Look at Criteo’s Internal Advertising Guidelines for the country where the campaign will be running and make your own initial determination.

Look at Criteo’s Internal Advertising Guidelines for the country where the advertiser’s head office is located and determine whether we can work with the client.

Ask your legal counsel whether it is OK to work with clients that sell adult-related products.

Tell the prospect we can work with them as long as their ads are compliant with all the laws and regulations in the country where the campaign will be run.

A client asks which Criteo entity will be providing its service. How do you respond?

Inform the client that Criteo SA – the company listed on NASDAQ – runs all campaigns

Tell the client that it has the option of choosing which Criteo entity provides the service, depending on the currency the Client wants to be paid in

Let the client know that the Criteo entity that you work for will be the entity providing the services

Refer the client to the Country Schedule in Criteo’s Uniform Terms and Conditions

What criteria is the Criteo Engine able to consider in its bidding prediction? (Multiple answers possible)

Predicted click through rate

Predicted order value

Predicted conversion rate

Predicted traffic rate

Which of these variables are NOT taken into account in the algorithm for calculating the bid? (multiple answers possible)

Publishers

Devices

Demographic user data

Geographic data based on IP

What is a crossover layout?

A temporary layout created by the Criteo Engine

A new layout introduced last month available for Travel clients only

A layout created by our Creative Engine combining existing layouts

A layout designed by the client and implemented by TS

What is RTCO (formerly known as Darwin / DCO)?

Real Time Creative Optimization, a powerful engine algorithm able to decide what combination will work best for a user

Real Time Creative Optimization, an algorithm to build sizeless banners with a unique code

Revenue Table of Client Optimization, a tool for TS and CS team used for optimizing the settings for banners

Real Time Customer Opt-out, list of client who are not beta testers

With Universal Match, how does the product recommendation work?

We consider all products seen on the two most recently used matched devices before choosing the products to display

We take into consideration products seen only on the last device before choosing the product to display

We only display best of products

We only display on last seen products

You are switching a campaign to Adaptive Revenue Optimization and you managed to double your COS target compared to the current COS. What target should you enter in the Management Center?

The new target twice higher than the current COS

A COS target 20% higher than the current COS and gradually increase

A COS target 40% higher than the current COS and gradually increase

The same target as the current COS

You have to pause a campaign live on Adaptive Revenue Optimisation for a month because your client’s website is down. With which Optimisation model should you relaunch?

Adaptive Revenue Optimisation

Revenue Optimisation

Conversion Optimisation

Value Optimisation

What is an assisted conversion?

An assisted conversion is the last interaction that occurred as part of the user journey

An assisted conversion is the first interaction that occurred as part of the user journey

An assisted conversion is an interaction that occurred at some point of the user journey

An assisted conversion is an interaction that occurred at some point of the user journey, but was not the last interaction

When comparing Criteo to Google Remarketing, which of the following statements is true?

In recent head-to-head tests, Criteo has delivered twice the sales volume at a 30% lower COS than Google.

Even though both are Facebook Marketing Partners, Criteo has proven to drive better performance on Facebook than Google

Like Criteo, Google’s creative services team will build creative for all of their clients.

In recent head-to-head tests, Criteo and Google drove similar ROAS, but Criteo was able to drive higher sales volume thanks to its unmatched scale.

Which of the following best describes Adroll’s cross device capabilities?

Use a mix of probabilistic and deterministic user-to-device matching methodology

Use probabilistic user-to-device matching methodology

Adroll isn’t able to target users across devices

Use deterministic user-to-device matching methodology but at a very small scale

Which of the following about Adroll is FALSE?

Advertisers can segment campaigns and adjust bidding strategy accordingly

They have a large network of direct publisher relationships but rely mostly on ad exchanges

Advertisers can access detailed reporting including inventory, site- and ad-level transparency

They offer both prospecting and retargeting solutions

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